Kids’ Black Friday & Small Business Saturday Deals: Sales and Deals from Your Favorite Kids’ Clothing Brands

Updated November 29, 2021 ||| CYBER Monday Updates!

Black Friday deals at Alice + Ames, Quincy Mae, Jamie Kay, Pehr, Lulu + Roo, Boden, Tea Collection, and more.

Whether you’re looking forward to it or lamenting it, Black Friday is just around the corner. Last year, I stocked up on joggers and tees for my kids from Lulu + Roo and purchased a few dresses in the next size up from Alice + Ames. The year before, it was matching Tannenbaum (evergreen trees on heather grey) pajamas from Hanna Andersson.

While I don’t hit up stores for Black Friday (even pre-Covid), I will check out the deals online. And while Black Friday comes every year, it feels like every year I’m caught flat-footed I’ll shop the sales on a couple of websites, only to find even juicier deals elsewhere.

Black Friday isn’t the Enemy of Sustainability

Sometime ago, I made a shift to be more deliberate and thoughtful in how I purchased kids’ clothing. I’ve tried to adopt a more sustainable approach, selecting versatile pieces that can get lots of wear. Garments have to go with everything else in their wardrobe so they can be interchanged seamlessly, and pieces that can get at least 15 wears.

But Black Friday is not necessarily the antithesis of sustainability. Eco-conscious households still give presents to kids, and they still need to buy dishes and furniture and clothing and appliances. And Black Friday is the opportunity to save big.

Black Friday doesn’t have to mean you shop-til-you-drop, overbuying a glut of purchases. Black Friday can be a time to thoughtfully purchase things you really need and want when they’re on sale. Taking advantage of good deals isn’t just for shopaholics.

Black Friday Roadmap: Plan Your Purchases at Your Favorite Sustainable and High-End Kids’ Brands

For those who love more niche, high-end kids’ clothing brands, Black Friday presents an opportunity to save big on brands. You can find deals for brands that rarely go on sale. Or the lowest sales prices all year for brands who do frequently run sales events.

Having a “map” of what the sales will be for your favorite kids’ brands will help you plan your shopping purchases. Max out your shopping dollars a little more thoughtfully, and find some PJ’s and boots and joggers – and sustainable toys – that will delight you all year round.

Don’t Forget Small Business Saturday, too

Small Business Saturday is still a “thing” and has been since American Express coined the term and rain the first massive campaign in 2010. American Express even bought loads of expensive Facebook ad inventory and gave it way to small boutiques and merchants.

Small Business Saturday encourages people to shop locally and also to support small businesses. While the initial intent was to support brick and mortar stores, there are a lot of only-only small retailers who need your support too.

Some smaller shops embrace the term “Black Friday” since that is the term shoppers are commonly searching for. Other businesses actively reject the term, and around Thanksgiving, they will run “other” sales promotions. Holiday Sale, Annual Friends and Family Sale, or Small Business Saturday Sale are just a few of the alternate promotional terms smaller shops might use.

A Small Business Saturday sale can be a one-day only event, or span several days. It depends on what the independent retailer wants to do.

Black Friday & Small Business Saturday Sales from Your Favorite Kids’ Clothing Brands


Albee Baby

Albee Baby sells everything baby you can think of, including Peg Perego, Bugaboo, Britax, UppaBaby, Chicco, Beaba, 4moms, Clek, and Stokke.

Live Now: Cyber Monday Sale.Save up to 70% off sitewide, and shop season’s best prices. Top 10 Deals include $200 off Baby Jogger City Select strollers, 40% off DockATot, and 20% off Maxi-Cosi travel systems. Shop Albee Baby.

Alex and Alexa

Alex and Alexa is an online boutique that sells a number of high-end brands, many that are ethically or sustainably made.

Alex and Alexa has offered up to 50% off select brands and merchandise before for Black Friday and expect similar deals this year.

Alex and Alexa Brands

Live Now: Up to 70% off for the Cyber Monday Sale. This includes a Flash Sale for dresses, Mini Rodini, Molo, Reima, and Bobo Choses. Shop Alex and Alexa now.

Related: So how do moms afford all those Insta-cute clothes from designer brands? Side hustles! Check out these 11 mom-friendly side hustles you can do from your phone. See how this Minnesota mom makes an extra $9,400 a year.

Alice + Ames

Alice + Ames Black Friday deals for the past two years have been 30% off your entire purchase with the promo code THANKS30. The Black Friday sale has typically run for a few days. For Black Friday Alice + Ames this year, we are anticipating similar 30% off sitewide savings over a 3 to 4 day window.

Live Now: 30% to 40% off sitewide. Sizes and styles are selling out. Get $15 free towards your purchase of $50 or more with the referral link for Alice and Ames.

New collection has dropped on Black Friday. The first ever new collection release during a major sale event!


Athleta is the Gap’s version of lululemon. Their yoga wear, leggings, loungewear, and exercise apparel are super high-quality and ultra-popular. Sales at Athleta are not common. Athleta carries styles for women and girls size XS to XXL.

Live Now: Athleta Black Friday Sale is live. Save 20% off your entire purchase. No code is needed. The sale ends 11/28. Shop Athleta.


Baby Mori

Baby Mori sells heirloom quality organic cotton and soft knit clothing and baby essentials, as well as clothing for children 2 to 6 years old, matching family pajamas, maternity clothes, nursery gear, and toys.

Live Now: The Baby Mori Black Friday Sale is live now. Up to 50% your sitewide purchase, plus an extra 20% off when you take the kindness pledge. You can also save $10 on your purchase with this Baby Mori referral link.


Backcountry is a bit like Sierra Trading Post and REI combined – but with better deals on higher end brands.

Live Now: Backcountry Cyber Monday sale. Save 20% off 1 full-price item. Season’s best sales. The year’s peak savings for Cyber Monday are up to 60% off their best brands, including Fjallraven, Salomon, Helly Hansen, Patagonia, Marmot, and The North Face.

Shop Backcountry now.

Bee and the Fox, The

The Bee and the Fox is a woman-owned business and girl-boss brand that sells cool, punchy tees with a retro vibe. Their mission is to create eco-friendly T-shirts that promote (message) positive social change.

For Black Friday last year, the Black Friday sale ran from November 28th to November 30th. The Bee and the Fox offered 20% of orders of $50 or more, and 10% off smaller orders. The retailer also offered free shipping for the month of December. Expect 10% to 20% off Black Friday sales this year.

Live Now: The Bee and the Fox Black Friday Sale is LIVE. Save 30% off sitewide.

Boden | Baby Boden | Mini Boden

Over the past couple of years, Boden has ran 30% off sales. Last year specifically, Boden ran a 30% off sale for womenswear from November 22nd to November 30th and then 30% off of children’s clothing the day after Thanksgiving. Expect to see a 30% off Boden Black Friday sale for Mini Boden and Baby Boden this year, but it may only be a 1-2 day window.

Boden Kids will likely offer a reduced discount (i.e. 20% off) in the days and weeks following Black Friday. If you’re looking for 20% off savings in the meanwhile, you can get 20% off with this referral link for Boden.

Live Now: Boden Black Friday Sale. Up to 40% off in savings. All full price items are 15% off or more. Shop Boden now.


Bombas sells super comfy, crazy-popular socks. Socks that people actually get excited about and love to give and receive as gifts.

Live Now: 20% off sitewide with the code MERRY20 – now through December 3rd. Or save 25% off sitewide with my referral link for Bombas. (I think 20% is a good deal, but I’m smh a little bit that my referral link is still a better deal.) Shop Bombas.

Briar Baby

Last year Briar Baby offered sitewide savings of 25%. The deal kicked off online the day before Thanksgiving (the 25th) and ran through the 30th. Popular styles sell out at lightening speed. Be prepared!

Live Now: The Briar Baby Black Friday sale event is live. Save 25% off sitewide.

Burt’s Bees Baby

Burt’s Bees Baby Black Friday deals are generous, but items sell out quickly. The retailer has also warned customers that shipping may take up to a few weeks this year due to seasonal delays and other logistic challenges.

Last year, Burt’s Bees kicked off a Deals for Days sale on Wednesday, November 25th. The whole site was on sale, with deals up to 75% off. Expect similarly stellar deals this year. If your’e worried about shipping or items selling out, you can shop now and save 20% off through this referral link for Burt’s Bees Baby.

Live Now: Cyber Monday. Save 50% off all PJ’s with the code DREAM50. Shop Burt’s Bees Baby now.



Carter’s stocks a number of sustainable, eco-friendly garments in a more muted color palette. That line is called Little Planet, and it’s Carter’s collection of organic clothing for babies and toddlers. Higher quality fabrics in boutique styles at budget-friendly prices. Right now, Carter’s is running 10 days of daily doorbusters. There’s a huge selection of 50% off merchandise. There’s also BOGO’s for shoes and boots. Shop to get the savings – popular styles and sizes will sell out.

Live Now: 10 Days of Black Friday Daily Deals with New Deals Every Day on Carter’s. Save 50% to 60% off entire site for the Carter’s Black Friday Sale and free shipping on ALL orders. Shop Carter’s now.

Coco Village

Starting Friday November 26th at midnight (1 minute after Thanksgiving), Coco Village will kick off its Black Friday sale. Their Baby 1st toys, small wooden toys, and wooden music boxes are magical. Sitewide, merchandise will be 30% to 70% off.

Live Now: 30% to 70% off EVERYTHING for the Coco Village Black Friday Sale. Free shipping on purchases of $200+. CYBER MONDAY addition: Save an extra 20% off with the code EXTRA20.

Childhoods Clothing

Childhoods Clothing Black Friday sale has been 25% off your sitewide purchase for the past couple of years. We anticipate a similar 25% off promotion this year at

Last year, there was a generous sales window from November 23rd to December 1st. This year, we expect the sales window will be at least 6 to 7 days in length, but popular styles and sizes may sell out quickly.

Live Now: 25% off sitewide. The Childhoods Clothing Black Friday Sale is live. The 25% off sale goes from November 22nd to November 29th.

Coco & Ives

Coco & Ives sells exquisite womenswear, childrenswear, and accessories.

Live Now: Coco and Ives Black Friday Sale is live. Save 30% to 70% off sitewide. No code is needed.

Colored Organics

Last year, the Colored Organics Black Friday sale was quite generous. Colored Organics ran a Buy One, Get One 50% Off BOGO sales event that spanned 3 days (November 29th through December 1st). Expect a similar 2-4 day BOGO or 25% off event for Colored Organics Black Friday sale this year.

Live Now: Buy One, Get One 50% Off BOGO Sale at Colored Organics. Use promo code BFBOGO50. Valid November 21st to November 27th.

Company Store, The

The Company Store sells amazingly plush and luxuriant bedding, sleeping bags, bath linens, slippers, robes, and sleepwear, including matching family pajamas in soft, organic cotton.

Live Now: The Company Store Cyber Monday event. Save 15% off purchase of $100+. Save 25% off purchases of $225+. Save 30% off purchases of $300+. Shop The Company Store.

Crate and Kids (Crate and Barrel)

Crate & Kids Black Friday deals will likely drop any day now. Last year, Crate and Kids offered 30% off select full-price items, and an additional 30% off select clearance items. Shop Crate and Kids on

Live Now: Save 10% on Crate & Kids. Black Friday Steals & Deals are now live. Up to 50% off hundreds of toys, furniture items, and more. Shop Crate & Kids.

Crewcuts (J. Crew)

Last year, the J. Crew Black Friday sale was 50% off your entire purchase. For Black Friday this year, we are expecting to see similar 50% off savings. You can get J. Crew cash back rebates (2% to 15%) from Swagbucks and a free $10 gift card with a purchase of $25+.

Live Now: J Crew Black Friday Sale. Save an extra 60% off sale styles, plus 40% off almost everything else. Use the code BESTFRIDAY. Shop J Crew now.


Crocs clogs, sandals, and footwear are as popular as ever. Crocs also sells Jibbitz charms, socks, wedges, sneakers, boots, and flats too. They even sell high-quality shoes designed especially for healthcare professionals.

Live Now: Cyber Monday deals at Save up to 50% off select styles and colors. Plus get free shipping on orders of $44.99+. Shop Crocs now.

Cuddle and Kind (Cuddle + Kind)

Cuddle and Kind is the adorable, Oprah-loved brand of stuffed animals or “stuffies”. The brand sells fair trade made dollars that are on a mission. With the purchase of every stuffed friend, 10 meals are given to a hungry child.

Last year for Black Friday, Cuddle + Kind offered 15% off sitewide and gave away 20 free meals with the purchase of each stuffie.

For Black Friday this year, I would expect a similar promotion. You can save 20% with this referral link for Cuddle and Kind right now.

Live Now: Cuddle and Kind Black Friday Sale is live. Save 15% off sitewide + 20 free meals given away with the purchase of each stuffed animal. The 20% off at Cuddle + Kind with this referral link is still a better deal. Save 20% at Cuddle and Kind.





Farfetch carries a number modern luxury brands for men, women, kids, and babies. Some of the children’s designers you’ll find on Farfetch include:

In recent years, the Farfetch Black Friday has been for an extra 20% to 30% off items on sale. Last year for Black Friday, a number of pieces were also on sale for 50% off.

Fat Brain Toys

Save 20% off your Fat Brain Toys Black Friday purchase and get Free Ground Shipping.

Live Now: Fat Brain Toys Black Friday Flash Sale. Save up to 70% off plus a chance at winning a free $500 gift card. Shop Fat Brain Toys.

Fin & Vince

Fin & Vince clothing is built for collecting memories, a perfect tie-in to holiday season. For the Fin & Vince Black Friday event last year, they offered an early bird Black Friday sale. Starting November 20th, shoppers could save 20% off their purchase with the code JOY. Then the Black Friday through Cyber Monday, the holiday promotion offer shoppers 20% off sitewide with the code BLACK20.

Look for a 20% off Black Friday sale this year for Fin & Vince, and probably an early bird sale too.

Finn + Emma

Finn + Emma sells organic baby and toddler apparel, gear, toys, and gifts.

Live Now: Finn and Emma Cyber Sale. Save 20% off sitewide with the code BLACK21.

Freshly Picked

For the Freshly Picked Black Friday Sale last year, shoppers could could save up to 35% off their entire purchase. The sale ran from Tuesday November 24th (two days before Thanksgiving) through Cyber Monday. Shoppers saved 20% off all orders on the holiday sales tab, or 35% off orders of $300+ on their holiday sales tab.

For Black Friday this year, we expect to see a similar tiered percentage off sale and a sales window of 5-7 days.

Live Now: Black Friday Doorbusters are live! Doorbusters live for 24 hours.

Frugi (We Love Frugi)

In recent years, Frugi has offered 25% off sitewide deals for Black Friday. There is commonly a special selection of items marked 60% off. Expect similar Black Friday Frugi deals this year.

Frugi is an award-winning, organic children’s brand known for its playful, high-quality clothes and their mission to put People & the Planet First. Frugi prints, dyes, and fabrics are all sustainable and eco-friendly. Many designs and garments are reversible and interactive. Clever features increase a garment’s versatility, and engage little fingers and minds.

Frugi’s Black Friday savings are the best you’ll find all year. Shipping times can be a challenge, and popular styles may sell out quickly. If there’s a design you absolutely love, it’s better to buy it now versus waiting for late November. There’s still a 10% off Frugi discount for your first order.

Live Now: Free delivery and free returns on full priced products on Frugi. Free shipping to the U.S. on all orders.



Last year, shoppers saved 50% off their entire purchase sitewide for the Gap Black Friday purchase. The sale ran for several days, and on Black Friday proper (the day after Thanksgiving), Gap shoppers saved an additional 10% off their purchase on top of the 50% off sale. Expect similar 50% off savings this year from the Gap.

Live Now: 40% off your entire Gap purchase with the promo code TREAT. Plus get an extra 10% off with the code MORE.

Go Bros

Go Bros sells socks for the great outdoors, along with hats, mittens, base layers, and other apparel.

Live Now: Go Bros Black Friday Sale. Save 25% off your sock purchase with the code ELF25. Shop


Go Gently Nation sells beautiful, heir-loom clothing for babies, kids, and moms. Soft organic knits and cottons, linens, and prairie-inspired colors and prints are characteristic of the brand. I especially love their sweatshirts, culottes, and dresses. They also sell a large selection of beautiful, artisan quality toys and nursery gear – many all wood.

Live now: Go Gently Nation Black Friday sale. Save 20% off your order sitewide the promo code GRATEFUL20. Shop Go Gently Nation.

Goumi Kids

Goumi Kids sells my favorite baby sleeper ever. It has possibly the softest and thickest material of any sleeper I’ve ever tried. has reinforced knees, and foot and hand cuffs you can easily fold down for mittens and booties. Goumi Kids sells clothing and gifts for moms, expecting moms, babies, toddlers, and kids. Apparel includes footies, thermal, bodysuits, gowns, loungewear, and cozy separates.

And the brand Goumi Kids is co-founded by an Asian woman which I love.

Live Now: 15% off a purchase of 5+ items. Use the Goumi promo code BUNDLE15. Right now, save $40 off a purchase of $80 or more with this referral invite. (I’m legit jealous I can’t use this code to get $40 free.) Plus save 50% off select styles. Shop Goumi Kids.

Gus + Steel

The Gus and Steel Black Friday sale last year was a generous 25% off your entire purchase one day only the day before Thanksgiving. This year, we anticipate a similar 25% off sale that will last 1-3 days and run at some point during the week of Thanksgiving. We will update the Gus + Steel details here once we have them!

Live Now: 30% sitewide at Gus + Steel. Shop the Gus and Steel sale.



The H&M Black Friday Sale last year was 30% off everything. Occasionally, H&M will offer loyalty members 15% to 25% off, so that 30% is very generous. We expect to see a similar 30% off Black Friday sale at H&M this year. We will update this page with the details!

Live Now: H&M Black Friday Sale. Sitewide and storewide savings of 30% off. Shop H&M sale.

Hanna Andersson

You’ll find generous Hanna Andersson Black Friday sales. Last year, Hanna Andersson offered baby and kids’ pajamas from $25 and 50% off everything else. For the previous year’s Black Friday, Hanna Offered pajamas from $25 and 40% off everything else. This year, we expect to see Black Friday PJ deals from $25 and 40% to 50% off everything else. Stay tuned – we’ll update you with the details for the Hanna Andersson Black Friday sale this year.

Live Now: Black Friday and Cyber deals are here. Save 40% off ABSOLUTELY EVERYTHING. Plus an additional 10% off for the Cyber Monday Sale. Use the code EXTRA10. Shop Hanna Andersson.

House of Kids

Save up to 50% for the House of Kids Black Friday Sale.

Live Now: 30% off all footwear.

Hush Puppies

See Stride Rite


Itti Kid

Itti Kid sells eco-friendly, unisex, organic children’s clothing and toys from Scandinavia. Brands include Maileg Mouse, Duns, Villervalla, Moromini, Alba of Denmark, and Maxomorra.

Live Now: Itti Kid Black Friday Sale. Save 50% Black Friday collection. Use code BLACK50 to get the discount. Shop


Jamie Kay

Obsessed is a word that gets tossed around too easily, but I’ll say it. I’m obsessed with Jamie Kay leggings and sweatpants and joggers (Morgan pants). They feel like butter. For the last two years, Jamie Kay Black Friday sales have been a generous 40% off your purchase of garments in their Black Friday collection. Last year, Jamie Kay’s Black Friday deals kicked off early on November 16th.

This year, we expect Jamie Kay to have a Black Friday sale of 40% off many featured garments and we expect the sale will start at least a week before Thanksgiving. Stay tuned – we’ll update this page with all the details.

Live Now: Jamie Kay CYBER Sale. Get free shipping for all Maya Swimwear from the Maya Swim 2.0 collection. Shop Jamie Kay.

Janie and Jack

Based on Janie and Jack Black Friday sales in recent years, including 2020, expect to see sitewide sales of 30% off. There may even be some 70% markdowns. Historically, the Black Friday event is short and sweet. It’s a 2-day affair that starts online on Thanksgiving and ends the day after – when goods sell out. Shop in store locations or

Live Now: Janie and Jack Black Friday Sale is live. Save 30% off your purchase with the code ALLYOURS. Shop Janie and Jack now.

Jax + Lennon

In past years, Jax + Lennon has had fantastic Black Friday sales. This year will be no different. An insider at the brand has confirmed that Jax + Lennon will be having a Black Friday sale this year, but final details are still being ironed out.

Update: Jax and Lennon Black Friday sale is live. Save 10% on purchases under $100 with code BF10. Save 15% on purchase over $100 with code BF15. Save 20% on purchases over $150 with code BF20. Save 25% on purchases over $225 with the code BF25. Shop Jax and Lennon now.

As of Monday, November 29th at 10AM CST the Black Friday pricing was still offered.

Joah Love

Joah Love Black Friday deals are quite generous. Joah Love is known for clothes with a beachy retro vibe, super-soft knit wears, hoodies, joggers, tie dye and camo prints, and for making stylish and comfy face masks that kids love to wear. What’s more, Joah Love is a women-owned business. It’s led by two lauded women entrepreneurs.

In past years, Joah Love has held Black Friday sales from Black Friday through Cyber Monday offering BOGO’s and 50% off savings. Expect similar savings this year at Joah Love.

I will personally be stocking up on face masks for the family.

Live Now: Joah Love Cyber Sale. Save 40% off sitewide with the code CYBER21. Shop Joah Love.

June and January (June & January)

Last year, June & January offered 25% of select basics for its Black Friday sales. Anticipate similar deals this year. Save 15% with a referral link for June & January.

Black Friday sales will likely come out closer to Thanksgiving. I’m not sure if you can use this 15% discount with other Black Friday prices. Deals are likely to again be up to 25% off select items. Shop

Live Now: June and January Black Friday is live. Shop doorbusters and 50% off June & January basics. Shop June and January now.


Kate Quinn

Kate Quinn is known for having fantastic Black Friday sales. For the Kate Quinn Black Friday Sale last year, the brand ran 12 days of deals. Some of the deals included $9 pointelle dresses, $11 pointelle bubble henleys (rompers), $1 booties, $2 bibs, and $3 bodysuits. The year prior, Kate Quinn offered 60% off sitewide, plus an additional 10% off select items.

For Kate Quinn’s Black Friday this year, we expect to see similarly dramatic savings and a sales window of at least 6 to 7 days.

Live Now: Kate Quinn Yard Sale is live.


See Stride Rite

Keep Nature Wild

Keep Nature Wild sells clothing and gear for kids, adults, and pets to go explore the wild.

Live Now: Keep Nature Wild Black Friday sale is live. Save up to 50% off sitewide. Shop Keep Nature Wild.

Their tanks, tees, hoodies, and beanies are especially popular. The modern typography and modern designs are a bit like Tenth & Pine mixed with The Bee & the Fox. Their “Wild Child” and “Force of Nature” tees and onesies for littles are especially rad.

KicKee Pants

Last year, KicKee Pants had markdowns from 20% to 80% off. Older lines were discounted more heavily. We anticipate similar savings this year for KicKee Pants Black Friday. Bookmark this page and check back!

Live Now: 30% off select bedding and blankets. Only on November 26th.


Kid Made Modern sells art, craft, and DIY kits for kids of all ages.

Live Now: Kid Made Modern Black Friday Sale. 30% of sitewide and free shipping on orders of $100+.

Kiwi Crate (KiwiCo)

KiwiCo delivers seriously fun and enriching science and art projects delivered monthly.

Live Now: Cyber Monday sale. Get up to 4 months free with the code MERRY. Shop KiwiCo.

Kyte Baby

For the Kyte Baby Black Friday Sale last year, the brand ran some stunning promotions staggered over several days.

  • November 16th: 20% off adult clothing
  • November 17th: 20% off nursery items
  • November 18th: 20% of sleep bags and sleep walkers
  • November 19th: 20% of apparel
  • November 20th: 20% off sitewide
  • Black Friday through Cyber Monday: 40% of select styles and extensive clearance section went live

Both my kids (first my daughter, then handed down to my son) have got a lot of wear out of our Kyte Sleep Walker Bag (TOG 1.0). It’s a zipper down sleep bag, but it has feet for crawlers and walkers. We are now on our sleep walker’s third year of wear, and I still think it looks great. I don’t need another one for my youngest kiddo, but I may get a 4T one for our my 3 year old daughter.

While Kyte Black Friday deals have not yet been revealed for this year. Bookmark this page and stay tuned. I’m waiting for the deals to come out! I anticipate there’ll be savings of 20% to 40% off again.

Live Now: CYBER Monday Sitewide markdowns. Additionally, buy a $100 gift card and get a $25 gift card free. Shop Kyte Baby now.


L.L. Bean

In recent years, LL Bean Black Friday deals have ranged fromm 15% off to 25% off sitewide. Deals have started on Thanksgiving or the day after and ran through Cyber Monday. Expect similar deals at L.L. Bean this year in stores and on

Live Now: 15% off L.L. Bean Wicked Good Slippers. Deal ends 11/29. Shop LL Bean.

L’Amour Shoes

Gorgeous leather T-straps, Mary Janes, sneakers, flats, and boots with a wide toe box. This brand fits my wide foot girl so well. And the Mary Jane bottoms are playground tough. Their Black Friday sale kicks off on November 20th this year. We don’t yet know what the sale will be, up expect 30% off select styles if not sitewide. Shop L’Amour Shoes.

Get $10 off your order with a L’Amour Shoes promo code. Visit the retailer through this referral link to get $10 off.

Live Now: Save 15% off one pair of shoes with the code EARLY1. Save 20% 2 pairs of shoes with the code EARLY2. Save 25% off 3 pairs of shoes with the code EARLY3. Shop L’Amour Shoes early Black Friday sale.


L’ovedbaby Black Friday deals have not yet been released for this year, but based on the brand’s Black Friday sales for the past couple of years, we have a good idea of what to look forward to.

Last year, L’ovedbaby offered 20% to 40% off organic basics, and we can expect similar savings this year too.

Live Now: The Almost-Black Friday Sale is live. Get 50% off savings on past-season and fall favorites. Shop L’ovedbaby Almost-Black Friday Sale.

Lakeshore Learning

Lakeshore Learning Black Friday deals have not yet been announced. But based on their Black Friday sales events over the past two years, we do have a good idea of what’s around the corner. Lakeshore Learning generally does progressive savings. The more you spend, the higher percentage of savings you can get. Last year, savings were $10 off purchases of $50+, $15 off $75+, or $25 off purchases of $100 or more.

Live Now: Lakeshore Learning Black Friday deals are live. Save $10 off $50. Save $15 off purchase of $75. Or save $25 off purchases of $100+. $6.99 flat rate shipping is available for Lakeshore Rewards members.

Land’s End

Land’s End Black Friday Preview is happening right now. You can save up to 60% off your total order. I have made my one and only holiday purchase of the season, so far, here.

My husband wears Medium Tall, a size that’s hard to find. And has an obsession with T-shirts and base layers in wools. silks, and natural fibers. As if finding an affordable merino tee in any torso length wasn’t already hard enough.

But right now, Land’s End is selling long-sleeve silk tees in medium and long torso lengths for $34.97. Silk leggings (for running or layering) for $32.47. Run!

There will likely be a traditional Land’s End Black Friday sales event that runs from November 25th to November 30th. There will probably be some doorbusters and web busters, but sitewide sales will not likely be better than the 50% to 60% off you can save right now on

Live Now: Land’s End Black Friday Sale. Up to 70% off with the code CRANBERRY. Shop Land’s End.

Le Petit Organic

Le Petit Organic sells clothing, toys, and nursery gear for babies and children.

Live Now: Black Friday Cyber Monday Sale. Save 25% off all sale items with the code BF2021. Save 10% off sitewide with the code BFTEN.


Liberate Your Bookshelf is a local, small-business owed book store offering a 20% off sale for Black Friday.

Little Bipsy

Expect solid Little Bipsy Black Friday deals. Last year, the promotion was 25% off sitewide starting on Friday November 20th. The promotion rolled out a full six days before Thanksgiving. Expect the Black Friday sale this year to kick off around the 19th of November. Shop for deals.

Live Now: Black Friday Sale live now through November 28th. Save up to 25% off the entire site. Shop Little Bipsy.

Little Green Radicals

Little Green Radicals is quite similar to Frugi – organic clothes that are playful and super high-quality. All clothing is 100% organic and fair trade.

Live Now: Black Friday Sale. Save 15% off 2 items. Save 20% off 3+ items.

Little Kiwi Co.

Little Kiwi Co. is a New Zealand based retailer that sells clothing for babies, toddlers, and children. The style is a blend of Mebie Baby and Jamie Kay with a touch of Rylee + Cru and Noralee. Soft, gorgeous looks in modern cuts and muted tones. Shop Little Kiwi Co.

Live Now: The Little Kiwi Co. Black Friday Sale is live.

  • 25% off orders up to $100 with code BF25.
  • 30% off orders $101 to $200 with code BF30.
  • 35% off orders $201 to $300 with code BF35.
  • 40% off orders $301 and up with code BF40.

Lovelane Designs

Expect Black Friday deals of 25% off your purchase for the Lovelane Designs holiday sale. Based on last year, expect the sale to kick off the Monday or Tuesday before Thanksgiving.


Lovevery is a monthly toy subscription kit for babies, toddlers, and pre-schoolers. From birth to age 4, the kits contain all the toys you’ll ever never need to play and bond with your child. Parents love how this streamlines the toys (clutter) they actually need, and the sleek, modern look and design of each high-quality item.

Subscriptions to Lovevery start at $36 per play kit for a monthly commitment. Or you can get boxes less often at a higher cost per box. You can also buy a one-time play kit for $80.

Last year for Black Friday, Lovevery offered $30 off its popular and stylish Play Gym. Deals this year for Black Friday have yet to be announced.

Lulu + Roo

Lulu + Roo Black Friday was 40% off last year and we expect similar savings this year. I’ll update this page when Lulu + Roo Black Friday deals are announced for this year – stay tuned.

Live Now: Black Friday Lulu + Roo is live. Save 30% off your Lulu and Roo purchase. This is a sitewide deal. Live now through November 29th. Use the code LIVE30. Shop Lulu and Roo now.



Maisonette is an online retailer selling toys and trendy clothing for babies, kids, and moms. Last year Maisonette offered a sitewide sale of 10% off, with select items up to 30% off. Expect similar deals this year. Shop

Live Now: Maisonette Cyber Monday Sale

  • 10% off orders $75+
  • 15% off orders $175+
  • 20% off orders $350+
  • 30% off 15,000+ items (prices are as marked)

Use promo code MONDAY2021 on your purchase. Shop Maisonette now.


This Spanish brand has a lot of stylish clothing options for kids and teens 5 years and older. Many pieces are eco-friendly or organic. Last year, Mango hosted an early Black Friday sale that ran from November 19th to November 22nd. Mango 30% off orders of $100+ and 40% off of orders $150+. On Black Friday, the day after Thanksgiving, the brand offered up to 50% off on thousands of items. We expect to see similar Black Friday deals at Mango this year. Shop

Live Now: Up to 50% off over 1,000 items for the Mango Black Friday Sale. Shop Mango now.

Mebie Baby

In recent years, Mebie Baby has offered 20% off sitewide that start the week of Thanksgiving. Expect a 15% to 20% sort of sitewide sale event this year closer to Thanksgiving Day.

Live Now: Black Friday Sale. 20% off sitewide savings. Use promo code BLACKFRIDAY.

Melissa & Doug

Melissa & Doug Black Friday deals are historically quite spectacular. The site ran an early Black Friday sale in October of this year, with 25% off savings.

Last year, Melissa & Doug offered an Early Bird Sale of 30% off. And later, Melissa & Doug had a promotion for 12 days of deals. The retailer offered 30% off one item per day, starting on December 2nd. Other deals have been BOGO (Buy One Get One 50% off). Shop Melissa & Doug for gifts and gift ideas, too.

Other retailers that stock the brand may have special doorbuster prices, but has best and widest selection of toys. For Black Friday deals, check in the week before Thanksgiving. Deals might not drop until closer to Thanksgiving Day.

Live Now (1-Day Only November 17th): 30% off Sitewide at Melissa & Doug.


See Stride Rite


Mikoleon is another brand that encourages thoughtful, purposeful consumption of high-quality shoes and apparel and they are not into the overconsumption chaos of Black Friday.

A Mikoleon insider did share with us that they will be running a 10% off sale for one week in November this year, and offering free shipping on orders of $300 or greater.

Live Now: Mikoleon Small Business Saturday Sale

  • Save 10% SITE WIDE when you buy up to $150 use code SHOPSMALL10
  • Save 15% SITE WIDE when you buy up to $300 use code SHOPSMALL15
  • Save 20% SITE WIDE on orders of $301 and UP! Use code SHOPSMALL20
  • FREE SHIPPING!Free Shipping on orders of $300 and up!
  • Grab bag of merchandise up to 75% off

Milk bots (aka milkbots or milk+Bots)

Last year Milk Bots had a generous Black Friday sale, offering up to 30% off select styles, 25% off Quincy Mae, and 15% off select gift items. The sale ran from Black Friday through December 2nd, and free shipping was offered on orders of $50+. This year, you should look for a weeklong sales event with discounts ranging from 15% to 30% off most items on site. Shop Milk+Bots online.

Live Now: Black Friday Milk+Bots Sale is live! Save up to 30% off select styles with the code YAY30.

Quite a few good brands are 30% off, including:

  • Rylee + Cru
  • Quincy Mae
  • Konges Slojd
  • Louise Misha
  • Tiny Whales
  • Yoli + Otis
  • Jamie Kay
  • Fin & Vince
  • Oeuf NYC
  • Bobo Choses
  • Gray Label
  • Bandy Button
  • Gardner and the Gang
  • Hugo Loves Tiki
  • Romey Loves Lulu
  • Illoura the Label

Shop the Black Friday deals now! I bought a Gray Label hoodie dress for my daughter (next size up) for $23 (regular price $68) and Oeuf NYC envelope pocket shorts I’ve been lusting after for 30% off.

Mini Boden

See Boden in B’s on the list.

Minnetonka Moccasins

For the Black Friday Minnetonka Moccasins event, expect 25% off sitewide savings. Even best-selling styles that never go on sale will likely be discounted again. Last year, the Minnetonka Moccasins Sale was 25% everything for one week. It ran from November 25th (day before Thanksgiving) to December 1st. Look for Black Friday deals to start at least a couple of days before Thanksgiving this year on the website for Minnetonka Moccasins.

Live Now: Minnetonka Moccasins Black Friday Sale is live. Save 25% off Select Best-Sellers. Use code COZYSEASON. Free shipping on orders of $35+. Shop Minnetonka Moccasins now.

Misha & Puff

Over the past several years, Misha & Puff has not held Black Friday specific promotions. Misha & Puff encourages consumers to buy garments and shoes sparingly, and of long-lasting quality. They firmly discourage overconsumption.

That said, Misha & Puff did hold a 20% off sale for everything kids that began on January 5th. The 20% off Misha & Puff sale ran for 5 days. January 5th is conspicuous, as it marks Epiphany, or the end of the 12 Days of Christmas. It’s likely that Misha and Puff will hold a post-holiday sale this year in late December or early January. We’ll let you know here once we’ve got the scoop!


Native Shoes

Native Shoes Black Friday sales are generous. Last year, Native Shoes were on sale for up to 50% off, for current, in-season styles. The sale event ran November 27th (the day after Thanksgiving) through the Tuesday, December 1st. Expect to see a long weekend sales event for Black Friday this year, with deals of up to 50% off on

While you’re waiting for Black Friday, you can shop Last Chance deals starting at $14.

Live Now: Natives Shoes Black Friday Sale. Save up to 50% off select styles. Shop Natives Shoes now.

NIC + ORie

Nic + Orie is a newer organic kids’ clothing brand that launched in fall 2021. Nic + Orie will be running a Black Friday special of 25% off sitewide from November 24th to 28th. This is a great opportunity to support a small, mom-owned business.


The Northface sells super high-quality outdoor gear for men, women, kids, and babies. Their jackets and beanies are especially beloved.

Live Now: Cyber Monday Sale at The Northface. Save up to 40% off select styles. Deals end 11:59PM PST. Shop Northface now.


Oeuf NYC

Last year, Oeuf NYC held a generous 30% off Black Friday sale. Oeuf NYC offered 30% off their fall and winter collections. The sale began Wednesday, October 25th and ended the following Monday. 30% off at Oeuf is generous.

Live Now: See Milk+Bots (“M” Section) for Black Friday deals on Oeuf.

Old Navy

Old Navy does offer some eco-friendly clothing in its fashion line-up. Last year, Old Navy held a 3-Day Pre-Flack Friday Sale (from November 19th to 22nd) with everything 40% off. Then for their weeklong Black Friday & Cyber Week Sale, everything on Old Navy was 50% off. This year, look for Old Navy to have a similar pre-Black Friday sale and then a weeklong Black Friday Cyber Week sale.

Live Now: Up to 50% off sitewide and doorbusters from $2.50. Shop Old Navy sale now.

Olivia J

Olivia J. sells super quality knit tights, knee-high stockings, and socks for the whole family.

Live Now: 20% off sitewide for the Olivia J. Black Friday Sale. Use the code THANKFUL.

Olli Ella

Olli Ella sells Dinkum dolls! (We have one; I found one a cuddly, baby doll that resembles my half-Asian, half-Caucasian babe.) The retailer sells adorable dolls, cuddlies, accessories, wood toys, and other play things. The retailer also has baby gear, home decor, and gorgeous women’s clothing.

Live Now: 25% off sitewide for Black Friday at Olli Ella. You may have to sign up for the newsletter to get access.


Peek Kids

T-shirts, tops, pants, dresses and separates with fun designs and colors that are built for exploring STEM and the outdoors.

Live Now: Peek Black Friday Sale. Up to 50% off sitewide. Plus get an additional $10 off with PEEK Referral Link.


Insiders at Pehr have let us know that there will be a sitewide 25% off Pehr Black Friday Sale. The Black Friday sale will open to Pehr newsletter subscribers on November 24th, and to the general public on November 25th. There’s still time to subscribe to the Pehr newsletter.

Live Now: The Pehr Black Friday sale event has arrived. If you’re a newsletter subscriber, save 25% off today. Otherwise, you can show Pehr Black Friday deals tomorrow. Shop Pehr now!

Piccolina Kids

Piccolina Kids has awesome, ethically-made toys, dolls, T-shirts, and other apparel that promote social change, equal rights, and girls and women in STEM. Their Trailblazer tees celebrate icons like RBG, Harriet Tubman, Amy Chow, and Jane Goodall. Ethically made, Piccolina Kids a is a little pricey. But everything is very high-quality and Piccolina discounts for teachers and educators.

Live Now: Piccolina Kids CYBER sale. Save 35% off everything sitewide.

Polarn O. Pyret

Last year for the Polarn O. Pyret Black Friday sale, shoppers saved 20% off sitewide for Black Friday. Many specific categories (i.e. holiday wear) were on sale for 25% off. Expect similar savings this year!

Live Now: 20% off sitewide savings. Shop Polarn O. Pyret. Use code BLACKFRIPOP to get savings.

Pottery Barn Kids

Live Now: Cyber Monday deals of up to 60% off select merchandise. Get free shipping on your order with the code COZY.


Primary Black Friday sales are generous. Last year and the year before, Primary offered 40% off sitewide. We expect the brand to run a 40% off Black Friday promotion again this year, and it will likely last for at least 5-7 days.

Live Now: Cyber Sale. 30% off puffers. 40% off holiday PJ’s. Making any purchase now through the Cyber Sale (even socks) and get free shipping for an entire year.


Quincy Mae

For Quincy Mae Black Friday, we are expecting to see a 25% off sitewide sale. Last year they held a 25% off sale and an Early Bird Black Friday sale for 20% off in mid-November. We expect a similar promotion this year. If it’s your first order, you can save $10 with a Quincy Mae discount code. (Visit the retailer through this link and provide your email to get the Quincy Mae discount code.)

Live Now: Quincy Mae CYBER Sale is live! Save 20% off your purchase sitewide, plus 40% off sale. Use the code BF2021. Shop Quincy Mae.


Rashida and Noah

Rashida and Noah is a Northern Ireland based brand. They make exquisite clothing and knits for littles. The quality and styles remind me of Jamie Kay, Misha & Puff, and Soor Ploom. Everything is gorgeous.

Live Now: Rashida and Noah Black Friday sale event is on. Save 20% off sitewide at Rashida and Noah with the code BLACKFRIDAY20. Shop Rashida and Noah.

Rivet Apparel Co.

In recent years, Rivet Apparel Co. has ran a Black Friday promotion. Last year, Rivet Apparel Co. offered a 30% off sitewide sale that ran from Thanksgiving through Cyber Monday.

Live Now: 30% off sitewide for the Rivet Apparel Co Black Friday Sale. Use discount code FRIDAY to apply savings.


Ruggable Black Friday deals are worth the wait. Last year, Ruggable offered 20% off sitewide. The sale kicked off on Thanksgiving and ran through Cyber Monday. Expect a similar sitewide sale this year on Ruggable.

Live Now: Ruggable Black Friday sale. Save 15% off sitewide. Shop Ruggable now.

Rylee + Cru

Similar to last year and the year prior, for the Rylee and Cru Black Friday Sale we expect to see a 30% off sitewide promotion. It will likely be a 3 to 5 day event. Bookmark this page and check back as Black Friday gets closer – we’ll have all the Rylee + Cru Black Friday details here.

Live Now: The Rylee and Cru CYBER sale event is here. Save 30% off sitewide at Rylee + Cru with the code BF2021. Plus save 50% off sale items! Shop Rylee and Cru Cyber Sale now.



See Stride Rite


Last year, the Danish brand Småfolk had a Black Week Sale. It encompassed Black Friday and Cyber Monday. The Småfolk Black Friday deals included sitewide savings of 30% to 60% off. We anticipate seeing similar deals this year!

Live Now: Smafolk Black Friday sale. Save 30% to 60% select styles.


Save 15% off first purchase. Free gift (worth $25) with purchase of $99+. Shop SmartWool Black Friday + Cyber Monday sale event. Shop SmartWool now.

Soor Ploom

Information for Black Friday, Thanksgiving, or related seasonal sales for Soor Ploom is limited. Some dated blog posts suggests the retailer may be offering 20% off from Thanksgiving Day through Cyber Monday.

If I find more concrete information, I’ll update it here. If Soor Ploom does have a sale, sizes and styles will sell out quickly. If your eyeing something from the retailer, I’d check their website the day before Thanksgiving to make sure you’re ready to take advantage of the savings right away.

Live Now: Soor Ploom Black Friday sale. Save 25% off sitewide. Sale goes through end of day Monday.

Spearmint Love

Spearmint Love sells cute clothing, accessories, and toys for babies and children, including many popular boutique brands.

Live Now: Spearmint Love Cyber Monday Sale. Save 20% off orders over $40 with code LASTCHANCE20. Save 30% off orders over $100 with code LASTCHANCE30.


See Stride Rite

Starry Knight

Starry Knight sells handmade leather booties and moccasins for little, along with adorable wool slippers. The Starry Knight Black Friday Sale starts on November 23rd. There will be site savings of 20% off purchases, or 25% off orders of $100 or more. Shop

Stride Rite

Stride Rite sells their signature sneakers (including First Walkers), boots, and dress shoes, along with a number of other brands including Sperry, Saucony, Keds, Merrell, and Hush Puppies.

Stride Rite is one of the few kids’ labels that offers wide width shoes for toddlers and kids.

Live Now: Cyber Monday Sale. 100’s of shoes from $17.95. Save an additional 20% off with this Stride Rite referral link. (Tip: You may have to hit reload. The link often renders with an error message, but hit reload or enter and that should fix.)

Super Smalls

Super Smalls sells fun gems, jewelry kits, and accessories that wow. You can save 15% off your with the code SUPER15. Shop Super Smalls.

Live Now: Super Smalls Black Friday sale. Save 20% off sitewide. Use the Super Smalls promo code BLKFRIDAY.


Teeny Bee Boutique

Teeny Bee is a local children’s boutique on Selby Avenue in St. Paul. Teeny Bee sells toys, gifts, gear, and clothing for babies and kids.

Live Now: Teeny Bee Black Friday Sale. Save 25% off sitewide.

Ten Little

Orthopedically correct shoes for littles that are comfy, stylish, and playful. Also fantastic toys too.

Live Now: Black Friday Ten Little Sale is live.

  • 20% off purchase of $200+ with the code HOORAY20
  • 15% off purchase of $150+ with the code HOORAY15
  • 10% off toy purchase of $100+ with code PLAY
  • $5 off purchase with Ten Little Referral link

Shop Ten Little Black Friday now.

Tenth and Pine

In past years, the Tenth and Pine Black Friday Sale has been a multi-day event. Last year, Black Friday deals kicked off the Saturday before Thanksgiving. The FRIENDSGIVING SATURDAY sale offered sitewide savings of 20% off. The Black Friday Sale officially kicked off the Monday before Thanksgiving, with sitewide savings of up to 80% off.

Expect seasonal deals to start at least 5-7 days before Thanksgiving this year at Tenth and Pine.

Live now: CYBER Sale. Sitewide BOGO event. Buy One, Get One 50% off. Shop Tenth and Pine.

Tea Collection

Tea Collection Black Friday deals are generous. Typically, they offer 100’s of garments at $15 and under. Last year the Black Friday sale launched the Monday before Thanksgiving and ended on Cyber Monday. We anticipate similar savings and markdowns for Tea Collection’s Black Friday sale this year. Shop

Live Now: Tea Collection Cyber Sale. Save 30% sitewide for Cyber Monday. Shop Tea Collection now.

Ten Little

Ten Little sells sneakers, high tops, Mary Janes, recycled backpacks, and toys for kids. Ten Little shoes are playful, fun, and podiatrist approved. The shoe toe box is nice and wide. I recently purchased a pair of sherling lined high tops, called “furry high top” and they are super warm and cozy for my wide footed girl.

Last year, the Ten Little Black Friday Sale offered 20% off sitewide deals and special holiday bundle deals. The sale was a weeklong event, running from November 23rd to 30th. Expect to see similar weeklong deals at Ten Little this year. You can save $5 off your purchase with this referral link for Ten Little.

Live Now: Black Friday deals are here.

  • Save 15% off Ten Little orders of $150+ with promo code HOORAY15.
  • Save 20% off Ten Little orders of $200+ with promo code HOOARY20.


Threadfare is a children’s boutique that sells clothing, toys, and gear for eat, sleep, and play.

Featured brands include:

  • Ali+Oli
  • Andy & Evan
  • Angel Dear
  • Djeco
  • Green Toys
  • Janod
  • Jellycat
  • KicKee Pants
  • Kyte Baby
  • L’Amour
  • lily & momo
  • Manhattan Toy
  • Mayoral
  • Me + Henry
  • Meri Meri
  • Natives Shoes
  • Noralee
  • Quincy Mae
  • Rivet Apparel Co
  • Rylee + Cru
  • Sadie & Sage
  • See Kai Run
  • Tenth & Pine
  • Tender Leaf Toys

Live Now: Threadfare Black Friday Sale. Save 30% off apparel and shoes with the code THANKFUL. Shop Threadfare.

Tiny Whales

Always rad, never fake. Their tagline is a great representation of their kid-cool, laid-back skatepark styles.

Live Now: 35% off sitewide for Black Friday. Use the promo code LETSGIVETHANKS to get the discount.

Toms Shoes

Right now, the early Black Friday sale for Toms is running. Save 35% off sitewide. (Up 65% off select sale items.) This ends November 21, 2021 at 11:59pm PST. There will likely be another Black Friday deal that follows (ie. BOGO or 40% off), but 35% off is quite generous. If there’s something you definitely want, buy it now from while it’s in stock and there’s plenty of time for shipping.

Live Now: CYBER MONDAY is here. Save 35% off your purchase at TOMS. With sale items, this means you can save up to 65%. Shop TOMS now.


Ugg Black Friday deals are pretty spectacular. This spendy, sheepskin brand doesn’t off run sales. (Although you can almost always find clearance markdowns on less popular shoes and seasonal styles.)

The holiday season is when Ugg shines. Last year, Black Friday deals included savings of 40% to 60% off shoes, seasonal boots, and apparel. New styles and deals were added daily to the “Cyber Closet”, with closet doors closing on Cyber Monday.

Uber-popular items, like Ugg’s classic shearling boots and sheepskin accessories, sell out quickly. Make sure to move fast on the deals you want. Find deals in Ugg stores and online at

You’ll also find major Ugg discounts and Black Friday savings at retailers who sell them. Save up to 40% off Ugg at Nordstrom and Neiman Marcus.

Live Now: The Ugg Close is open for its Cyber Sale. Special deals up to 60% off through November 29th. Shop Ugg Black Friday now!


Uniqlo Black Friday deals are coming! Last year, the retailer offered a whole week of savings with special markdowns on hundreds of items. Markdowns featured goods discounted from 25% to 50% off.

Expect similar markdowns on popular merchandise this year. And Uniqlo will likely try to leapfrog the competition again. Last year their deals ran from the 18th to 25th of November. Look for deals to start on or around November 18th at this year.

Live Now: Uniqlo Black Friday Arigato Event. Discounts on hundreds of popular items. Shop Uniqlo.

Unwrapped Life

Unwrapped Life is an eco-friendly brand on a mission to prevent plastic bottle pollution.The retailer sells bar soap, bar shampoo, bar conditioner, bamboo accessories, recycled plastic accessories, bamboo wash cloths, and other related products.

Live Now: Unwrapped Life Black Friday sale event is live. Save up to 50% off sitewide. Plus get an additional 15% off with this Unwrapped Life referral link.


Vineyard Vines

Vineyard Vine deals for Black Friday this year have yet to be announced. Based on last year’s Black Friday, expect to see a 5-7 day event that starts the Tuesday before Thanksgiving – if not earlier. And the sale will likely wrap up at the end of day on the Sunday after Thanksgiving.

Look for Black Friday savings of 30% in stores and on

Live Now: Vineyard Vines Black Friday Sale is live! Save up to 60% off sitewide. Use promo code GIFTS21. Shop Vineyard Vines Black Friday now!


WE Love Frugi

See “Frugi”.

Winter Water Factory

This hip Brooklyn company sells organic cotton staples with colorful and urban inspired prints. Everything is designed and made in NYC. Sales are not common, but Winter Water Factory does offer Black Friday deals.

Live Now: 30% off your order sitewide and free shipping with the code SENDCHEER.

Wolf and Rita

Black Friday deals for Wolf and Rita may be available at retailers that stock this brand like Last year, the retailer held a “Black Week” of sales that kicked off on November 24th. Deals up to 70% off Wolf and Rita and other brands were offered. and are two other sites to check out for deals on the Wolf and Rita label.

Live Now: Wolf & Rita Black Friday Cyber Monday Sale. Save up to 30% off all AW21 items.





Last year, Zara had up to 40% off select items for their Black Friday sale. Expect similar savings for Zara Black Friday this year.

Live Now: Up to 40% off select styles in store and online for Zara Black Friday.

This list is being continually updated! If you would are a clothing or toy brand for children who would like to be featured, please let me know. Shoot me a direct message, or just comment below.

I hope this list helps you prepare for your Black Friday shopping this season. When you can plan what you’re going to buy, you can purchase a little bit more thoughtfully. This year at our house, Santa is waiting for Black Friday sales to buy a sleep walker sack, sweaters, winter-rain boots, and wool socks.

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