In the clothing game for babies and kids, it can feel like girls get all the breaks.
There are just more options to choose from for girls. It’s girls who get all the fun twirly dresses and bubble rompers and ruffles. Not to mention all those cooly, edgy logo tees from Bee and Fox, and artsy cottagecore looks you see everywhere on Instagram.
Boys, it feels like, are stuck with flannel (onesies and separates), lined cords, and dinosaur print ones and tees. Oh and lots of color block raglan tees. Ho hum. But, it’s actually not that boring for boys.
Here are 20 cool boy clothes labels for boys. The looks range from urban and rad to outdoorsy to uber cuteness tempered with more modern color palettes.
1 Joah Love
Joah Love has trendy, comfortable clothes with a Los Angeles twist. Styles are casual and fun, including muscle tees, cool logos, rompers, and beanies. Also the Joah Love face masks. Kids who hate wearing them find the Joah Love brand to be comfortable.
Ages: NB – 14, Adult sizes
Prize Range: $9 – $96
Where to Shop: JoahLove.com
How to Save: Sign up Joah Love referral link and a unique coupon code to save $5 to $15 off will be generated.
2 Hugo Loves Tiki
Hugo Loves Tiki has fun colorful clothes with quirky prints. The brand is a hit with people who love classic bright colors, and those who love urban and offbeat styles.
Ages: 0-3M to 12Y
Prize Range: $11 – $69
Where to Shop: HugoLovesTiki.com
How to Save: Get a free $30 coupon with this Hugo Loves Tiki referral link.
Related: How do moms afford Hugo Loves Tiki and other trendy brands? Hello side hustles. Check out these 11 mom-friendly side hustles you can do from your phone. See how this Minnesota mom makes an extra $9,400 a year.
3 Mini Rodini
Mini Rodini sells organic clothing good for the planet, and also garments made of recycled fabrics. The prints are urban, quirky, and playful – usually hand-drawn. The brand has massive cult following.
Ages: NB – 12Y
Prize Range: $29 – $140
Where to Shop: BabyShop.com, Alex and Alexa, Farfetch, Milk+Bots
How to Save: Shop end of season sales. Save 10% to 15% off when you shop Mini Rodini through third party retailers listed (Where to Shop) and make your first purchase.
4 Shein
This fast fashion retailer sells on-trend clothing for cheap. Many of their items are all cotton.
Related: So you wanna try SHEIN? I made a $100 purchase from the retailer. Read these tips for buying SHEIN Kids clothes that you’ll actually like.
Ages: NB – 14Y
Prize Range: $3 – $30
Where to Shop: Shein
How to Save: There is almost always a coupon for around 20% off. Find it on the homepage of SHEIN.
5 Frugi
Frugi is a British children’s brand that sells organic clothing that is ethically manufactured. The color palette is primary colors but in more muted earth tone shades. Their applique garments, like interactive tees with flaps, are especially popular.
Ages: NB – 12Y
Prize Range: $10 – $90
Where to Shop: WeLoveFrugi.com
How to Save: Save up to 30% off with Black Friday sale. Earn Frugi rewards with their loyalty program. You can also shop past season clearance items.
6 H&M
The Swedish retail giant sells baby and children’s clothing that’s “actually real cute” – to quote several picky, on-trend moms I know. Earthier color palettes, super soft fabrics, and hip, modern prints. Their licensed looks, like this Snoopy suit, have a more urban twist vs soft pastels or bright primary colors.
Ages: NB – 14Y
Prize Range: $5 – $60
Where to Shop: H&M.com
How to Save: Join the free loyalty program. You’ll save 15% off your first purchase, and get special member prices all year round like free shipping and 30% off deals.
7 PEEK
Peek sells playful baby clothing and separates with an adventuresome spirit. Garment prints are themed around nature, the outdoors, and STEM. The label is committed to ethical and sustainable production methods.
Ages: 3-6M – 12Y
Prize Range: $19 – $48
Where to Shop: PeekKids.com
How to Save: Get $5 off your first purchase with email sign up, or get $10 off through this Peek referral link. Save $10 at Peek now.
8 Alice & Ames
In December 2021, Alice & Ames rolled out casualwear for boys. (After only selling twirly dresses, leotards, skirts, and bubble rompers.) Clothing is made from comfy, sustainable cotton and manufactured in the USA.
Ages: 2T – 10Y
Prize Range: $28 – $36
Where to Shop: AliceandAmes.com
How to Save: Sign up with with referral link and get $15 off your Alice & Ames purchase.
9 Rylee + Cru
Rylee + Cru has a massive cult following, fueled by Instagram and BST groups on Facebook. The clothing is playful, whimsical, and modern. It fits the cottagecore aesthetic quite well. Many of the prints are hand drawn. Most fabrics are organic. All garments are ethically and sustainably produced.
Ages: 0-3M – 14Y
Prize Range: $19 – $109
Where to Shop: RyleeandCru.com, AlexandAlexa.com, Threadfare.com, Milk+Bots
How to Save: Get $15 off your first purchase through this Rylee & Cru referral link. Take $15 off your Rylee and Cru purchase now.
10 Molo
Molo is a GOTS certified, organic Swedish clothing brand. It creates imaginative and innovative clothing kids and babies with playful and unique prints and designs.
Ages: NB – 16Y
Prize Range:
Where to Shop: Molo.com, AlexandAlexa.com, Farfetch, Melijoe, BabyShop.com
How to Save: Get 10% to 15% off on Molo when you make a purchase at any of the listed retailers.
11 Tenth and Pine
Tenth & Pine clothing is made of buttery soft organic cotton. The label features simple designs, with popular slogans and typography.
Ages: 0-3M – 6T
Prize Range: $12 – $40
Where to Shop: TenthandPine.com, Nordstrom, Maisonette,
How to Save: Save $10 with this referral link. Get $10 off at Tenth and Pine now.
12 Tiny Whales
Always rad never fake is the brand’s slogan. Tiny Wales sells retro-inspired clothing that is Southern California cool and has a fun skatepark at the beach vibe.
Ages: 6-12M – 14Y
Prize Range: $5 – $63
Where to Shop: Sammy + Nat, Zappos, Saks 5th Avenue, Backcountry
How to Save: Save 10% to 15% off your first purchase at listed retailers who carry this brand.
13 Tea Collection
Tea Collection sells comfy and playful clothing for babies and children with a playful twist. The brand is known for garments and prints with international flair.
Ages: NB – Size 16
Prize Range: $11 – $70
Where to Shop: TeaCollection.com
How to Save: Take $20 off your first purchase at Tea Collection with this referral link. A unique code be generated. Save $20 at Tea Collection now.
14 Winter Water Factory
Certified organic clothing, mainly hoodies, tees, sweatshirts, pants, and leggings. The awesome prints made in Brooklyn.
Ages: 3M – 10Y
Prize Range: $12 – $70
Where to Shop: WinterWaterFactory.com
How to Save: There is a new customer signup bonus. During the holiday season, you can find BOGO’s (Buy One Get One 50% Off) and other deals.
15 Nununu
Nununu is cool, contemporary clothing for babies and kids. They offer a hip alternative to the typical juvenile colors and prints you find for children’s lines.
Ages: NB – 11Y
Prize Range: $20 – $128
Where to Shop: Melijoe, AlexandAlexa.com, BabyShop.com, Nordstrom, Bloomingdale’s, Saks 5th Avenue
How to Save: Save 10% to 20% off your first purchase at a retailer carrying the brand.
16 Sammy + Nat
Sammy and Nat is an online boutique that also sells its own namesake label. Samy and Nat clothing is eco-chic and comfy, 100% pima cotton layette, pajamas, and dresses for babies in children in a range of prints and styles.
Ages: NB – 10
Prize Range: $22 – $59
Where to Shop: SammyandNat.com
17 Rowdy Sprout
Rowdy Sprout is an uber-hip kids’ brand that specializes in creating limited edition Rock and Hip Hop clothing. Garments feature prints and designs of iconic singers and brands.
Ages: 3-6M – Size 18
Prize Range: $21 – $75
Where to Shop: RowdySprout, SamyandNat.com
How to Save: Get 15% off your first order when you sign up for the email newsletter.
18 Fin & Vince
Fin & Vince clothing is heirloom quality baby and kids’ wear designed for “collecting moments”. Find trendy styles in a neutral color palette that have a timeless or retro quality to them.
Ages: NB – Size 12/14
Prize Range: $12 – $178
Where to Shop: Fin & Vince, Milkbots
How to Save: Save $10 off your first order with Fin & Vince referral link. A $10 coupon will be generated for you. Save $10 at Fin & Vince now.
19 Mango
Mango is a trendy, Spanish clothing label headquartered in Barcelona. It’s similar to Zara and H&M.
Ages: 5Y – 14Y
Prize Range: $6 – $86
Where to Shop: Mango.com
How to Save: Save 10% off your first letter with email newsletter subscription.
20 Appaman
Appaman is a children’s line that sells garments based on Scandinavian principles of play while featuring Ameripop iconic imagery.
Ages: 3-6M – Size 14
Prize Range: $11 – $170
Where to Shop: Appaman, Saks 5th Avenue, Zappos, Nordstrom, SammyandNat.com, Neiman Marcus
How to Save: Get 15% off your first order by signing up for the Appaman email newsletter.
21 Bobo Choses
Bobo Choses is an ethical and sustainable children’s fashion brand that “speaks the same language” as kids. Clothing is fun, colorful, and fashion-forward.
Ages: 3-6M – 11Y
Prize Range: $15 – $225
Where to Shop: Saks Fifth Avenue, Alex & Alexa, Milkbots, Farfetch, SSense, Verishop
How to Save: Get 10% to 20% off your first order at a featured retailer carrying that brand.
22 The Animal Observatory
The Animal Observatory (TAO) is a fashion-forward children’s brand that “resonates with artistic souls””. The label features bold and individualistic colors, prints, cuts.
Ages: 6M – 12Y
Prize Range: $20 – $300
Where to Shop: SSense, Melijoe, Farfetch, Alex & Alexa, BabyShop.com, Milkbots
How to Save: Save 10% to 15% off your first purchase at a featured retailer selling the label.
23 Zara
ZARA is a Spanish apparel retailer that sells “higher-end” fast fashion in a wide range of contemporary styles for adults, babies, and children. Many shoppers and retailer analysts consider ZARA a luxury or high-end brand.
Ages: NB – 14Y
Prize Range: $8 – $80
Where to Shop: Zara.com
How to Save: Sales are less common at Zara. Check the clearance markdowns in the Kids’ section.
24 Primary
Primary is all about offering gender neutral styles made of solid color cottons. While there are some striped and polkadot prints, you won’t find any logos or slogans on Primary clothing. There is no no category for boys vs girls.
Ages: NB – 14Y
Prize Range: $5 – $50
Where to Shop: Primary.com
How to Save: Save 20% off your first purchase with email newsletter signup.
25 Kira Kids
Kira Kids is super-soft, organic kids’ apparel. It comes in fun colors and prints with a San Francisco vibe.
Ages: 0M – Size 10-12
Prize Range: $20 – $55
Where to Shop: KiraKids.com
26 Monica + Andy
Monica + Andy is a stylish, organic line of clothing that is thoughtfully designed for maximum comfort and practicality.
Ages: NB – 8Y (Preemie sizes available)
Prize Range: $12 – $55
Where to Shop: Monica + Andy
How to Save: Save 20% off your first order with email newsletter signup.
27 Andy & Evan
Andy & Evan is a high-quality children’s label sold at high-end department stores and children’s boutiques. They produce traditional styles and cuts with a touch of whimsy.
Ages: 0M – Size 16
Prize Range: $8 – $129
Where to Shop: Saks Fifth Avenue, Neiman Marcus, Nordstrom, Alex & Alexa
How to Save: Save 10% to 20% off your first purchase at any of the featured retailers that carry this label.
28 Nadadelazos
Nadadelazos is a sustainable children’s clothing brand known its playfulness. The prints are colorful, playful, and artistic.
Ages: 3M – 10Y
Prize Range: $10 – $135
Where to Shop: Melijoe, Alex & Alexa, Milkbots
How to Save: Save 10% to 15% off your first purchase at any of the featured retailers carrying this label.
29 OMAMImini
OMAMImini is a kids’ brand known of its effortless sophistication and cool, Los Angeles vibe. OMAMImini delivers simplicity with a touch of “wow”.
Ages: 0M – Size 12
Prize Range: $14 – $58
Where to Shop: Verishop, Scandiborn, Zappos
How to Save: Save 10% to 15% off your first purchase at featured retailers carrying this label.
30 Mini Boden
Mini Boden is a British brand that sells playful, colorful clothing. It has a cult following on resale groups and sites.
Related: How much are used Bodens (and Hannas and Childhoods and other brands) really worth in BST groups and resale sites? We’ve got the resale data here!
Ages: NB – 14Y
Prize Range: $12 – $70
Where to Shop: Boden.com
How to Save: Get 20% off your first purchase through this Boden referral link. (A unique Boden code to save 20% off will be generated for you.)
31 Hanna Andersson
Ages: NB – Size 16
Prize Range: $12 – $115
Where to Shop: HannaAndersson.com
How to Save: Get a 20% off Hanna Andersson promo code for your first purchase. A unique code will be generated when you sign up through this Hanna Andersson referral link.
32 Ikks
IKKS is a French brand known for its funky, creative design aesthetic and ultra high quality pieces.
Ages: NB – Size 16
Prize Range: $20 – $259
Where to Shop: BabyShop.com, Alex and Alexa
How to Save: Save 10% off your first order with email signup to a featured retailer carrying IKKS.
33 Liewood
Liewood is a Danish brand that creates beautiful, timeless organic clothing. Lines are minimal. Colors are natural, but more forest and seaside than wheat fields and cottagecore.
Ages: NB – Size 10
Prize Range: $21 – $199
Where to Shop: BabyShop.com, Alex and Alexa
How to Save: Get up to 15% off your first order at featured retailers carrying this brand.
34 Minymo
Minymo is a Danish brand with major, international appeal. It features both colorful prints and soft, neutral designs. Minymo especially known for its waterproof outerwear and soft, fleece-lined jackets and gear.
Ages: NB – Size 12
Prize Range: $15 – $117
Where to Shop: BabyShop.com
How to Save: Get up to 15% off your first order at featured retailers carrying this brand
35 Fabric Flavours
Fabric Flavours sells fun prints and designs that kids want to wear, but in a more grown-up color palette. Marvel, Star Wars, Spiderman, Batman, Star Trek, and Mickey Mouse are commonly featured prints and designs.
Ages: 3T to Size 14
Prize Range: $16 – $138
Where to Shop: BabyShop.com, Maisonette
How to Save: Get up to 15% off your first order at featured retailers carrying this brand.
36 The Campamento
The Campamento is a Spanish clothing brand. This organic brand offer oversized garments that are timeless, fun, and sophisticated.
Ages: 3T – Size 12
Prize Range: $29 – $190
Where to Shop: BabyShop.com, Alex and Alexa
How to Save: Get up to 15% off your first order at featured retailers carrying this brand.
37 Beau Loves
Beau Loves is a London-based brand that sells adventurous, creative, gender-neutral clothes designed for maximum fun and style. All clothing is created in the UK and Portugal.
Ages: 0-3M to Size 16
Prize Range: $39 – $240
Where to Shop: Alex and Alexa, BabyShop.com
How to Save: Get up to 15% off your first order at featured retailers carrying this brand.
38 Stella McCartney Kids
Stella McCartney Kids is a premium British brand. The brand draws inspiration from the energy and playfulness of childhood, fusing vibrant together colors, prints, and styles. Additionally, Stella McCartney kids is a sustainable and ethical label, using organic cotton and recycled textiles with every collection.
Ages: Newborn to Size 18
Prize Range: $44 – $342
Where to Shop: StellaMcCartney.com, BabyShop.com, Alex and Alexa
How to Save: Get up to 15% off your first order at featured retailers carrying this brand.
39 Neon Rebels
Neon Rebels is where “fun and fashion collide”. The label is designed to exude joy, positivity, and freedom. They create clothing kids can’t wait to wear and will never want to take off.
Ages: 2Y – 14Y
Prize Range: $12 – $68
Where to Shop: Maisonette
How to Save: Get up to 15% off your first order at a featured retailer carrying this brand.
40 OrangeHeat
Orangeheat is modern tees and onesies with a Southern California vibe. Their onesies and tees have cool yet artsy hand-drawn prints and illustrations and fun typography. The super soft fabric is organic cotton or tri-blend.
Ages: 3-6M – Size 12
Prize Range: $32 (All of their merchandise is priced at $32, except for sale or clearance items.)
Where to Shop: Maisonette
How to Save: Get up to 15% off your first order at a featured retailer carrying this brand.
41 Childhoods Clothing
Childhoods clothing is cozy loungewear for babies and kids. Hoodies, joggers, shorties, bummies, tees, and more. The brand has major cult following, and popular prints can commonly re-sell used for more than the original price.
Ages: 0-3M – Size 8/9
Prize Range: $24 – $52 (reg. price)
Where to Shop: ChildhoodsClothing.com
How to Save: Save 10% off your first order with email signup. Earn points towards free and discounted merchandise with their reward program. The “Final Few” section has some merchandise at 5% to 10% off.
42 Lulu & Roo
Lulu & Roo sells cozy clothing in neutral tones that your kids will never want to take off. Garments are made of super-soft and super durable terry cotton. Similar to Childhoods, Lulu & Roo sells knit separates: hoodies, joggers, shorties, bummies, rompers, and tees. Lulu & Roo has more frequent sales and also has different branded collections, like Harry Potter or Where the Wild Things Are.
Ages: 0-3M to 7/8 Years
Prize Range: $16 – $62
Where to Shop: LuluandRooClothing.com
How to Save: Get $10 off your first order with email signup.
43 The Simple Folk
The Simple Folk offers timeless, sustainable, and ethical organic fashion designed for maximum comfort. Clean, simple lines mean Simple Folk garments blend in seamlessly with the rest of your child’s wardrobe.
Ages: 6-12M – 9Y
Prize Range: $19 – $120
Where to Shop: Maisonette, TheSimpleFolk.com
How to Save: Get up to 15% off your first order at a featured retailer carrying this label.
44 Sova
Sova is stylish, quality clothing at affordable prices. Clothing is high-quality and built for play, without being uber spendy. Thee fabrics are signed for wash, wear, and play on continual repeat.
Ages: 3-6M – Size 6T
Prize Range: $10 – $29
Where to Shop: Shop-SOVA.com.
How to Save: Get up to 15% off your first order at a featured retailer carrying this brand.
45 Gus + Steel
Gus + Steel is cozy separates that has a Northwest Pacific feel. Hoodies, joggers, tees, and other loungewear. The quality is and customer service are top-notch, and all the clothing is ethically sourced from fabric milled in the USA.
Ages: 3-6M – Size 12
Prize Range: $14 – $50
Where to Shop: GusandSteel.com
How to Save: Get $10 off your first purchase with this referral link. Provide your email and a unique Gus and Steel promo code will be generated. Save $10 now.
46 Mini Mioche
Mini Mioche is a collection of cosy fleece, onesies, sweats, rompers, hoodies, joggers, leggings, and other separates. Garments are ethically and sustainably made in Canada.
Ages: 0-3M – 11/12Y
Prize Range: $20 – $42
Where to Shop: MiniMioche.com
How to Save: Join mm rewards. Earn points for signing up for the newsletter and every dollar spent. Redeem points for discounts.
47 Rock Your Baby
Rock You Baby is a stylish and cool clothes for chic kids with big imaginations and a wild take on fashion. The line carries cool tees, hoodies, pants, leggings, dresses, rompers, and more.
Ages: 0-3M – Size 14
Prize Range: $44 – $90
Where to Shop: Nordstrom, Bambini Fashion, Trouva.com
How to Save: Save 10% to 15% off your first purchase at a featured retailer that sells the brand. Sale markdowns, with prices starting at $27, are not uncommon.
48 Little Bipsy
Little Bipsy is a modern collection of cozy apparel for babies and young children with a Pacific Northwest flair. In addition to jersey knit, fleece, and cotton separates, Little Bipsy sells pajamas, socks, boxers, outerwear, and a limited selection of adult garments.
Ages: 0-3M to 6Y
Prize Range: $18 – $42
Where to Shop: LittleBipsy.com
How to Save: Get $10 off your first purchase of $35+ with this referral link. Provide your email (signup box on right of screen) and select “Claim your gift”. A unique Little Bipsy code will be generated for you. Get your $10 off.
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