Updated June 16, 2022
Gender neutral clothing is “in”. Gender fluid clothing is a big deal, not just for teen and adult fashion. Unisex baby clothes are popular too. It’s not just gray and white, or soft pastel colors. It’s about bolder shades of scarlet and emerald and topaz, too.
Current Trends in Fashion and Pop Culture Go Hand in Hand with Gender Fluid Clothing
- Earth tones and muted color palettes are trendy, and are commonly worn by men and women.
- Minimalist silhouettes and clean modern lines are popular and these cuts tend to be more gender neutral.
- Athleisurewear and loungewear (beach hoodies and joggers) is still huge for toddlers and kids, and a lot of retailers selling these garments don’t even (need to) differentiate by gender. Parents will eagerly put color or print of Childhoods or Gus & Steel on their baby or toddler boys or girls.
Parents love gender neutral baby clothes
- Parents are a big section of consumers who are revolting against the notion of “boy” colors or “girl” clothes.
- Some retailers are even abolishing gender-specific clothing department designations.
- Brands like Primary design everything to be unisex, and their ads show “boys” wearing fleece dresses and skirts.
- Kids are claiming their own gender pronouns. A child born female at birth won’t necessarily identify as a girl.
- Parents still love the thrill of “waiting to find out”, and they want lots of cute gender neutral options.
- Gender neutral clothes provide more options for everyday wear. Kids can wear these styles for everything, from tummy time to a visit to a visit to grandma’s. Even the pickiest of grandmas who love seeing baby girls in “girl” clothing melt at some of today’s most adorable baby shoes and clothes.
Gender Neutral Clothing is Easier to Pass Down
Any child can wear anything – any cut, any color, any print. But kids have specific ideas about “boy” clothes and “girl” clothes. Some girls want to specifically only wear “boy” clothes. Some boys may reject anything too “girly”. It’s a mixed bag. Keep things gender neutral, and there’s less drama when passing along hand-me-downs to younger siblings and family members.
This is especially helpful for spendier items like quilted sleep sacks, jackets, snow pants, boots, sandals, and outerwear.
Related: 10 Great Hacks to Get Free High-End Kids’ Clothes. See how.
Gender Neutral Baby Clothes Sell Better
Secondhand gender neutral clothing sells better than gender-specific clothing – when it comes to babies and kids.
Buying and selling used clothing for kids is big business. For many moms, buying used clothes and consigning their kids’ used wears is more of a leisure-time activity than an exercise in frugality. Facebook has hundreds of buy sell trade (BST) groups where moms buy and sell used clothes.
BST groups are booming. Clothes are themed around different brands, price points, or aesthetics like cottagecore, Southern Cali, or loungewear.
15 Gender Neutral Baby Clothing and Children’s Clothing Brands to Know
Garment prices can vary greatly from brand to brand, or even within one brand. With Mini Rodini, for example, you can commonly find end of season markdowns for $15 to $25. But their brand new onesies go for $40+ and you can find kidswear north of $200.
Here’s a rough key to price markers:
- $: Most items are $5 to $14
- $$: Most items are $15 – $49
- $$$: Most items are $50 – $99
1 | Fin & Vince | Price Range $$ – $$$
Fin & Vince is my new favorite brand for my son, Henry. In fact, I’m obsessed with the label. The clothing is thick, soft, heavy, high quality, and washes like a dream. Fin & Vince clothing is made for durable adventure that is cute and cozy all day long.
The color palette is lots of neutral and nature-inspired colors, with lots of chestnuts, browns, mustards, emeralds, and cobalts. Fin & Vince works with everything. Their colors “go” with Hanna Andersson and Mini Boden (rainbow colorful brands). And they also “go” with Quincy Mae, Soor Ploom, Gus + Steel, Tocoto Vintage, Jamie Kay, and other more natural hued clothing lines. I especially love their checked prints and gingham shorts.
Score deals during end-of-season clearance events and for major sales holidays, like Memorial Day, Labor Day, or Black Friday. There is an outlet section of the website that is sometimes open to shoppers with deals starting at $10 or less. In general though, you should expect to shell out $28 to $70 per piece. And it’s worth the money.
2 | Little Bipsy | Price Range $$
Little Bipsy sells modern and comfortable clothes for little ones, focusing on high-quality materials. The style has a minimal, casual look with Pacific Northwest flair.
3 | L’ovedbaby | Price Range: $$
L’ovedbaby is an ethical and sustainable clothing brand based in Southern California. L’ovedbaby sells super-soft clothing made of 100% organic cotton. Everything is heirloom quality and the brand has a cult-following. The earthy color palette (seafoam and sage) is popular with “boy moms” and “girl moms”.
4 | Carter’s | Price Range: $
Carter’s mean’s baby clothes – the Carter’s label is everywhere. (Read more: Why is Carter’s EVERYWHERE?) While they are known for selling cutesy, juvenile looks in gender-specific colors, Carter’s sells a lot of gender neutral baby clothes too. You can find a lot of newborn and baby clothes in creams, whites, grays, yellows, and greens. And Carter’s has an organic line, Little Planet, that sells soft muslins and cottons in muted color palettes.
5 | Mini Rodini | Price Range: $$-$$$
Mini Rodini is a high-end baby and kids brand that sells ethical and sustainable clothes that are modern, playful, and a little bit cheeky. The hand-drawn prints are fun and colorful without appearing juvenile. People who like whimsy with a touch of quirk (vs cottagecore) love the brand. It’s spendy, but end-of-season markdowns are a great time to find deals. (Like $42 sleepers instead of $70 sleepers. But you can re-sell that sleeper after for $30.)
Shop Mini Rodini at Alex and Alexa, Farfetch, or BabyShop
Related: How do moms afford Mini Rodini? Check out these 11 side hustles bougie moms can do from their phone. Find out how this Minnesota mom makes an extra $9,400 a year from her phone.
6 | Bobo Choses | Price Range: $$ – $$$
Bobo Choses is a playful and colorful Spanish brand. Its Mediterranean heritage is everywhere. It’s reflected in the textiles, cuts, patterns, and colors. It has a playful, joyful feel. Bobo Choses is spendy, but the brand is heirloom quality tough and built for kids (and washing machines) who play tough.
Shop Bobo Choses at Saks Fifth Avenue, BabyShop.com, Maisonette, or Ssense
7 | Quincy Mae | Price Range: $$
Quincy Mae sells beautiful, organic baby basics in earthy solids and subtler prints. Walnut, pine, cream, and sage are common colors. The quality is fantastic, and the fabric has been described as “buttery soft”.
8 | Goumi Kids | Price Range: $$
Goumi Kids is high-quality organic apparel for babies and toddlers. The brand is especially popular for their mittens, booties, and rompers with fold-over mittens and booties. I’ve tried quite a few sleepers and rompers, and I think that Goumi has by far the softest and thickest (sturdiest) fabrics. They just feel rich and buttery. And the knees are reinforced for little crawlers.
9 | Baby Mori | Price Range: $$
Baby mori sells ultra-soft, high-quality clothing for babies and kids that’s made out of organic cotton and soft-spun bamboo. Their garments come in solid muted colors, stripes, coral, and charcoal.
10 | Colored Organics | Price Range: $$
Colored Organics sells super cozy organic baby and kids’ clothing, including sleepers, footies, pullovers, leggings, tops, bottoms, and t-shirts. The fabric is especially soft and thick. The color palate is earth toned (but full or rich hues and muted shades), and the prints are subtle and lovely.
11 | Burt’s Bees Baby | Price Range: $-$$
Burt’s Bees Baby is an affordable line of GOTS certified cotton baby clothes and baby essentials, like caps, bibs, gowns, and burp cloths. Many of their prints are gender neutral and they’re a popular brand to shop for gender neutral newborn clothes. The brand has many artistic prints that are colorful and playful without being overly garish.
12 | Tenth and Pine | Price Range: $$
Tenth and Pine sells graphic tees, gender neutral onesies, gowns, swaddles, top knots, and other nursery layette and unisex baby clothing. Their clothing is known for its typography logos and fun quotes and prints. They’re not cheap, but sales are frequent.
13 | Monica + Andy | Price Range: $ – $$
Monica + Andy sells “better organic baby clothing” that’s sustainably and ethically sourced. Their garments are playful and cozy, and better for babies and the planet.
14 | Primary | Price Range: $ – $$
Primary baby clothes are all about brilliant basics. They sell soft simple clothes that kids and babies love to wear, garments without labels or slogans. Primary has a wide selection of gender neutral basics for babies, kids, and adults. Sales are frequent.
15 | SHEIN Baby| Price Range: $
SHEIN baby is cute and affordable baby clothing. As a fast fashion brand, they have 1,000’s of baby garments and accessories available in all styles and sizes at any time. I don’t love fast fashion, but you can find on trend garments for $5 vs $55 there. I’ve bought there sparingly (read my review), and made sure that my kids actually wore the garments vs tossing them into a landfill of under-worn clothes. The quality is all over the place, but they do have lots of nice things. Make sure to read the reviews and look over the pictures carefully.
16 | Little Road Co (Formerly Lulu + Roo) | Price Range: $$
When my youngest was an infant, Little Road Co was my absolute favorite. Little Road Co makes comfy and adorable clothing that babies and children love to wear – and never want to take off. The mix and match garments (like hoodies, rompers, shorties, rompers, and dresses) come in neutral tones with fun collection prints and flourishes.
How Can I Save Money on These High-End Baby Clothing Brands?
The price tags are scary, but you can shop these brands’ sales and end-of-season clearance events.
Here’s how to save money and get top deals:
- These featured brands have especially generous Black Friday sales where you can save up to 50% off or more
- Shop these brands on secondhand clothing apps and sites like Mercari, Poshmark, or Kidizen. Facebook is also a fantastic source; check out the marketplace and Buy Sell groups themed around any higher-end children’s brand.
- Local thrift shops and consignment stores like Once Upon A Child. You have to spend a little time digging, but you can find lots of namebrand goodies. I found a like-new Quincy Mae layette set there (top, pants, and cap) that I brought our son home in from the hospital.
- Follow the brands on Instagram and other social media channels. There are lots of exclusive, limited time deals like 24-hour flash sales, sample sales, $7 organic essentials sales, and mystery box deals.
- Ask your friends and family. Register fore more expensive baby clothes and accessories on your baby shower registry.
How Can I Ask for an $18 Onesie at My Baby Shower? (Seriously)
Many expecting parents register at Target, Amazon, Walmart, or buybuy BABY. Some hit up two or more to give guests lots of choices. While these retailers offer lots of baby shower staples, like strollers, diapers, and stacks of white onesies, they carry a limited list of baby fashion brands.
You can register for any of these brands on your baby register. There are a few ways to go about it. Here are a couple of the options I like:
- With a Target registry, there is a universal registry button feature. You can add an extension (tile icon) for free to your browser. (It’s as simple as dragging a button into your bookmark bar near the web address field.) Then, visit another site to add other gifts your registry. Just click on that button, and a popup window will ask you to specify the product color and quantity. When baby shower guests look at your registry, they’ll see your Target requests and these other asks.
- Create a registry on MyRegistry.com. You can create one university registry for all your stores, and you can even request cash gifts, meal delivery, and babysitting help.
How Can I Ask Someone to Buy Me an $18 Onesie?
It can feel awkward or greedy to ask for $18 onesies or $22 unisex baby pants. I get it. Especially if you and your family are used to looking at 50-cent price tags (slight exaggeration).
If you’re worried about the gossip or digs, loop in a couple of influential allies or add a cute registry note.
You’re asking for an $18 onesie:
- As a splurge because you know generous and lovely your family is and you want to try these great brands you’ve heard so much about.
- They are heirloom quality and eco-friendly, making them much more long-lasting and planet friendly. They will survive many babies and heavy-handed washes.
- You plan to wear them often, with grace and appreciation, before consigning them for funds to put towards diapers and daycare and other expenses. These brands can re-sell for 30-cents to 70-cents on the dollar.
Or just ask for them for your new baby. Some people will cringe. But consider it great preparation for decades of people critiquing your parenting. Start growing that extra thick layer of skin now.
You’re also level-setting expectations. Gush at frilly pick outfits or blue sailor suit you don’t like, you’re setting yourself up to get years of similar styles that aren’t quite your thing.
And while they still don out pink and blue knit hats at hospitals, unisex fashion is taking over.
FASHION AND POP CULTURE IS TRENDING POST-GENDER
For my day job, I recently wrote a white paper about current retail trends (largely driven by Generation Z or the Zoomers). There is a definite trend towards a postgender or gender fluid identity. We’re starting to claim our profiles, which increasingly don’t align with our biological sex at birth. Some parents are designating an “X” on their baby’s birth certificate, enabling them to discover and assert their gender.
This has impacted fashion in a big way. Many retailers are eschewing if not outright eliminating gender labels. Many shoppers are actively avoiding stores that label clothing as “boy” or “girl” clothing.
This wave is hitting grown-up fashion, too. Big mainstream retailers, H&M, Gap, and Old Navy have unisex lines of fashion with androgynous looks aimed at both men and women.
Regardless of your own feelings on this shift in how we think of gender and gendered clothing, the pop culture weather vane is blowing in this direction. Whether you support gender neutral baby clothing as a practical matter (for younger siblings of opposite sex) or a progressive matter, there are plenty of fashionable choices.
How Can I Save Money on These High-End Baby Clothing Brands?
The price tags are scary, but you can shop these brands’ sales and end-of-season clearance events.
Here’s how to save money and get top deals:
- These featured brands have especially generous Black Friday sales where you can save up to 50% off or more
- Shop these brands on secondhand clothing apps and sites like Mercari, Poshmark, or Kidizen. Facebook is also a fantastic source; check out the marketplace and Buy Sell groups themed around any higher-end children’s brand.
- Local thrift shops and consignment stores like Once Upon A Child. You have to spend a little time digging, but you can find lots of namebrand goodies. I found a like-new Quincy Mae layette set there (top, pants, and cap) that I brought our son home in from the hospital.
- Follow the brands on Instagram and other social media channels. There are lots of exclusive, limited time deals like 24-hour flash sales, sample sales, $7 organic essentials sales, and mystery box deals.
- Ask your friends and family. Register fore more expensive baby clothes and accessories on your baby shower registry.
How Can I Ask for an $18 Onesie at My Baby Shower? (Seriously)
Many expecting parents register at Target, Amazon, Walmart, or buybuy BABY. Some hit up two or more to give guests lots of choices. While these retailers offer lots of baby shower staples, like strollers, diapers, and stacks of white onesies, they carry a limited list of baby fashion brands.
You can register for any of these brands on your baby register. There are a few ways to go about it. Here are a couple of the options I like:
- With a Target registry, there is a universal registry button feature. You can add an extension (tile icon) for free to your browser. (It’s as simple as dragging a button into your bookmark bar near the web address field.) Then, visit another site to add other gifts your registry. Just click on that button, and a popup window will ask you to specify the product color and quantity. When baby shower guests look at your registry, they’ll see your Target requests and these other asks.
- Create a registry on MyRegistry.com. You can create one university registry for all your stores, and you can even request cash gifts, meal delivery, and babysitting help.
How Can I Ask Someone to Buy Me an $18 Onesie? (Seriously)
It can feel awkward or greedy to ask for $18 onesies or $22 unisex baby pants. I get it. Especially if you and your family are used to looking at 50-cent price tags (slight exaggeration).
If you’re worried about the gossip or digs, loop in a couple of influential allies or add a cute registry note.
You’re asking for an $18 onesie:
- As a splurge because you know generous and lovely your family is and you want to try these great brands you’ve heard so much about.
- They are heirloom quality and eco-friendly, making them much more long-lasting and planet friendly. They will survive many babies and heavy-handed washes.
- You plan to wear them often, with grace and appreciation, before consigning them for funds to put towards diapers and daycare and other expenses. These brands can re-sell for 30-cents to 70-cents on the dollar.
Or just ask for them for your new baby. Some people will cringe. But consider it great preparation for decades of people critiquing your parenting. Start growing that extra thick layer of skin now.
You’re also level-setting expectations. Gush at frilly pick outfits or blue sailor suit you don’t like, you’re setting yourself up to get years of similar styles that aren’t quite your thing.
And while they still don out pink and blue knit hats at hospitals, unisex fashion is taking over.
Going with the Post-Gender Flow
People are claiming their gender pronouns and claiming gender identities that don’t align with their biological sex. Increasingly, retailers are eliminating gender designations. And many shoppers are actively avoiding stores that label clothing as “boy” or “girl” clothing.
This wave is hitting grown-up fashion, too. Big mainstream retailers, H&M, Gap, and Old Navy have unisex lines of fashion with androgynous looks aimed at both men and women.
Regardless of your own feelings on this shift in how we think of gender and gendered clothing, the pop culture weather vane is blowing in this direction. Whether you support gender neutral baby clothing as a practical matter (for younger siblings of opposite sex) or a progressive matter, there are plenty of fashionable choices.
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