Holiday Sales Going for Bougie High-End Kids’ Brands


Holiday Deals at Alice + Ames, Quincy Mae, Jamie Kay, Pehr, Lulu + Roo, Boden, Super Smalls, Tea Collection, Little Kiwi Co, and more.

So yeah. Black Friday 2021 has come and gone. I stocked up on pajamas and one-piece rompers for my son and dresses in the next size up for my daughter. I shopped the deals at Little Kiwi Co, Alice and Ames, Land’s End, and Milk+Bots.

Holiday Sales Are Still Happening After Black Friday

Holiday sales after Black Friday are still going strong. Black Friday sales figures were down (due in part to shoppers shopping even earlier). Plenty of sales that were offered as Early Bird Black Friday Sales were re-labeled as “Black Friday”, then “Small Business Saturday”, and then “Cyber Week”. The deals barely changed, if at all. (Although inventory for some items did sell out quickly.)

Read More: 15 Cheap Stocking Stuffers on Amazon You’ll Want to Buy for Yourself.

There’s Still Plenty of Time for Shipping

It’s true: Shipping will be a challenge this year for the holidays. Holiday shipping deadlines are tight. (You can check out all the ship by deadline for the top 75+ toy and clothing brands for kids.) But unless your shipping overseas, there’s time to get free standard shipping from most stores. And with expedited shipping options, you have until the 22nd or 23rd for many retailers.

Holiday Sales from from Your Favorite Kids’ Clothing and Toy Brands


Albee Baby

Albee Baby sells everything baby you can think of, both bougie and mass market brands. You can still shop Cyber Week sale prices, saving up to 70% off popular items. Baby gear is 25% off.

Shop Albee Baby.

Alex and Alexa

Alex and Alexa is an online boutique that sells a number of high-end brands, many that are ethically or sustainably made.

Alex and Alexa Brands

The Outlet Shop is open (select Outlet in the navigation bar) with deals up to 70% off. The Ski Slope Shop is open: Get 25% off featured brands in that collection. Shop Alex and Alexa now.

Related: How do moms kids’ clothing brands toys? Check out these 11 mom-friendly side hustles you can do from your phone. See how this Minnesota mom makes an extra $9,400 a year.

Alice + Ames

Alice + Ames sells twirly dresses, rompers, and leotards that are built for play or family portraits. Super high-quality and comfy, they’re a cult favorite for families with twirl-lovers everywhere. And they just introduced high-quality, cotton separates (tops and pants) designed to be for boys and girls. These are their first pieces designed to be gender neutral.

There are a number of garments marked down 20% or more in the sale section. Get $15 free towards your purchase of $50 or more with the referral link for Alice and Ames.

New collection has dropped on Black Friday. The first ever new collection release during a major sale event!


Athleta is the Gap’s version of lululemon. Their yoga wear, leggings, loungewear, and exercise apparel are super high-quality and ultra-popular. Sales at Athleta are not common. Athleta carries styles for women and girls size XS to XXL.

The sitewide sale (20% off) ended several days ago, but new items have been released and sold-out styles have been restocked. There is also an expanded selection of Sales items with prices up to 60% off. Additionally, new merchandise has been added to the Last Chance (final sale) section. Shop Athleta.


Baby Mori

Baby Mori sells heirloom quality organic cotton and soft knit clothing and baby essentials, as well as clothing for children 2 to 6 years old, matching family pajamas, maternity clothes, nursery gear, and toys.

Baby Mori is still offering Cyber Week sales pricing. Get 30% off your purchase. Select items are 50% off. You can also save $10 on your purchase with this Baby Mori referral link.

Save 25% off purchases of $129+ with the code HOLIDAY25. Some labels may be excluded. Baby Shop sells a number of premium brands.


Backcountry is a bit like Sierra Trading Post and REI combined – but with better deals on higher end brands.

Backcountry is advertising its Joy to the Herd Sale. It looks like a re-marketing name change for their Cyber Monday sale. Find savings of up to 60% off popular brands.

Backcountry Brands Include

Shop Backcountry now.

Bergdorf Goodman

The designer sale event of the year is live. Save up to 50% off:

Right now, save an extra 15% off sale items. Shop Bergdorf Goodman.


The Friends and Family Sale is on. Take 25% off your purchase. There are some exclusions, but a lot of great brands and items are included. Loyalty program members can earn a $25 Reward on every $100 spent. Shop Bloomingdale’s.

Boden | Baby Boden | Mini Boden

Right now, Boden savings look like the same prices advertised for Black Friday and Cyber Monday. Get up to 40% off in savings on sale markdowns. All full price items are 15% off or more. Shop Boden now.


Bombas sells super comfy, crazy-popular socks. Socks that people actually get excited about and love to give and receive as gifts.

Right now you can save 20% off with the Bombas discount code WK7DCL20. (This matches their Black Friday promo.) Or save 25% off sitewide with my referral link for Bombas. (I think 20% is a good deal, but I’m smh a little bit that my referral link is still a better deal.) Shop Bombas.

Burt’s Bees Baby

Burt’s Bees Baby Black Friday sale is past. But theres is a 30% off holiday sale going. And you can save 20% off through this referral link for Burt’s Bees Baby.

Shop Burt’s Bees Baby now.


canada Goose

Candylab Toys

Candylab toys are wooden, retro awesomeness. The brand sells toy food trucks and RV trailers and other hip cars made out of food. The Black Friday sale is past, but you can find Holiday Bundle deals for up to 28% off. Shop Candylab Toys.


Carter’s stocks a number of sustainable, eco-friendly garments in a more muted color palette. That line is called Little Planet, and it’s Carter’s collection of organic clothing for babies and toddlers. Higher quality fabrics in boutique styles at budget-friendly prices.

Right now, there’s a Holiday Cheer sale going. Save 50% to 60% off sitewdie and g et free shipping on all orders. Shop Carter’s now.

Coco Village

Coco Village sells gorgeous apparel, dolls, and toys – many made of maple and other wood. The music boxes are especially exquisite. Although Black Friday is over, Coco Village is touting a 25% off storewide sale with the promo code DECEMBER25.

Colored Organics

Colored Organics sells some of the thickest, softest, and coziest sleepers you’ll find. (For quality, Colored Organics and Goumi Kid are probably my top 2 favorites.) The Black Friday BOGO is passed, but you can save 25% off sleepers and pajamas with the code 25SLEEPS.

Columbia Sportswear

Save up to 50% off select coats, gloves, and outerwear. Shop Columbia.

Company Store, The

The Company Store sells amazingly plush and luxuriant bedding, sleeping bags, bath linens, slippers, robes, and sleepwear, including matching family pajamas in soft, organic cotton.

Right now, The Company Store has several promos going:

  • Buy One, Get One Free for Select Pillows
  • 40% off Merry Markdowns
  • 25% off Select Dashing Deals

Shop The Company Store

Crate and Kids (Crate and Barrel)

Crate & Kids is running The Great Gifting Sale. Save up to 55% off select, popular gifts for kids. Shop Crate and Kids on


Crayola is not just crayons. Crayola sells plenty of STEM toys, plushies, DIY craft kits, adult art supplies, towels, apparel, bath bombs, and fun stocking stuffers. Right now there’s a BOGO (Buy One Get One 30% Off) sale for stocking stuffers. And you can get free shipping on orders of $30+. Shop Crayola.

Crewcuts (J. Crew)

Save 40% off coats and sweaters, as well as up to 60% off sales items. Use the code FESTIVE. Additionally, you can get J. Crew cash back rebates (2% to 15%) from Swagbucks and a free $10 gift card with a purchase of $25+.


The Holiday Deal Dash is live. Save $10 off $50+ orders, $20 off $75+ orders, or $30 off $100+ orders. Shop Crocs now.

Cuddle and Kind (Cuddle + Kind)

The Black Friday sale is over (15% off sitewide) but you can save even more. It’s 20% off your purchase Cuddle + Kind with my referral link. deal. Save 20% at Cuddle and Kind. Also, right now they are giving away a free print (worth $20) with every doll purchase.



Eddie Bauer

Get up to 50% off your purchase with the Holiday Sale. Shop Eddie Bauer. This includes some really amazing down snowsuits for babies that are fleece-lined and only $44. Shop Eddie Bauer.



Farfetch carries a number modern luxury brands for men, women, kids, and babies. Some of the children’s designers you’ll find on Farfetch include:

Farfetch holiday savings are live and going strong. Save up to 50% off designer brands for babies, kids, teens, men, and women. Shop Farfetch.

Fat Brain Toys

While the Black Friday Sale is over, you can still get a very good deal. Get 15% off any one item at Fat Brain Toys with the code RJ-4672. Shop Fat Brain Toys.

Live Now: Fat Brain Toys Black Friday Flash Sale. Save up to 70% off plus a chance at winning a free $500 gift card. Shop Fat Brain Toys.

Fin & Vince

Fin & Vince clothing is built for collecting memories, a perfect tie-in to holiday season. Their waffle knits, colorblock sweats, dresses, rompers, bonnets, and hand-drawn illustrated prints are exquisite.

There’s a changing line-up of holiday promos happening. Right now the promo is a BOGO: Buy 1 Get 1 Free for Gifts. Gifts include tights, socks, backpacks, lunch boxes, beanies, bonnets, winter caps (trucker hats with ear flaps) and other super cute accessories. Shop Fin & Vince.

Finn + Emma

Finn + Emma sells organic baby and toddler apparel, gear, toys, and gifts. Save 20% off sitewide with the code JOY21. (The Black Friday Sale was 20% off with the code BLACK21.)

Freshly Picked

Black Friday is over, but you can save 15% off sitewide when ign up for their email and texts.

Frugi (We Love Frugi)

Frugi is an award-winning, organic children’s brand known for its playful, high-quality clothes and their mission to put People & the Planet First. Frugi prints, dyes, and fabrics are all sustainable and eco-friendly. Many designs and garments are reversible and interactive. Clever features increase a garment’s versatility, and engage little fingers and minds.

Black Friday is over, but they did not run a special markdown event this year anyway. You can still get a 10% off Frugi discount for your first order. And right now, free shipping is offered on all U.S. orders. Shop Frugi now.



Get up to 50% off your purchase with GAP Cash. Even if you don’t have GapCash, you can save an additional 20% off with the code YOURS. Shop Gap.

Go Bros

Go Bros sells socks for the great outdoors, along with hats, mittens, base layers, and other apparel. They sell Smartwool, Thorlo, and a number of other popular brands. Right now save 15% off your purchase with the code HOLIDAY15. All Smartwool socks are 20% off, no code needed. Shop

Goumi Kids

Goumi Kids sells my favorite baby sleeper ever. It has possibly the softest and thickest material of any sleeper I’ve ever tried. has reinforced knees, and foot and hand cuffs you can easily fold down for mittens and booties. Goumi Kids sells clothing and gifts for moms, expecting moms, babies, toddlers, and kids. Apparel includes footies, thermal, bodysuits, gowns, loungewear, and cozy separates.

And the brand Goumi Kids is co-founded by an Asian woman which I love.

The 15% off Black Friday Sale is over, but you can save $40 off a purchase of $80 or more with this referral invite. (I’m legit jealous I can’t use this code to get $40 free.) Shop Goumi Kids.



Hanna Andersson

Save 50% off all holiday pajamas and apparel. Plus get an additional 10% off with the Hanna Andersson code EXTRA10. The code is supposed to be expired, but many shoppers tell me that it still works. I am leaving it up in case you want to try it. Shop Hanna Andersson.


Hatley is a Canadian brand of clothing for baby, kids, and women. Their rainwear and sleepwear are especially popular. The quality and style is similar to Boden, Hanna Andersson, Joules, Burt’s Bees Baby, and Janie and Jack. The color palette has a lot of navy, red, grey, turquoise, black, and white. It’s more “Classic” than cottagecore.

Right now there are a number of boots, coats, pajamas, and garments on sale for up to 30% off. Shop the Hatley sale.

Hush Puppies

See Stride Rite



Jamie Kay

Janie and Jack

Save 20% off your purchase sitewide and up to 60% off select sales items. Some exclusions may apply. Shop Janie and Jack.

Joah Love

Joah Love Black Friday deals are quite generous. Joah Love is known for clothes with a beachy retro vibe, super-soft knit wears, hoodies, joggers, tie dye and camo prints, and for making stylish and comfy face masks that kids love to wear. What’s more, Joah Love is a women-owned business. It’s led by two lauded women entrepreneurs.

The Joah Love Cyber Sale is still going strong. Save 40% off sitewide with the code CYBER21. Shop Joah Love.


Joules is quite similar to Boden – in designs and quality and assortment of applique pieces. The color palette is a little bit softer for the kids’ clothing, but not across the board. Right now the clearance section for babies, boys, and girls is quite robust. You can find a number of items marked well below $20. Shop Joules.

June and January (June & January)



See Stride Rite

Keep Nature Wild

Keep Nature Wild sells clothing and gear for kids, adults, and pets to go explore the wild.

Their tanks, tees, hoodies, and beanies are especially popular. The modern typography and modern designs are a bit like Tenth & Pine mixed with The Bee & the Fox. Their “Wild Child” and “Force of Nature” tees and onesies for littles are especially rad.

Get free shipping on orders $25 and up with the code HOLIDAYSHIP. Plus get a free $10 coupon off your first order. Shop Keep Nature Wild.


Kid Made Modern sells art, craft, and DIY kits for kids of all ages. The holiday sale is still going – with the same deal offered on Black Friday. Get 30% off sitewide and free shipping on orders of $125+. The shipping minimum is an increase from the Black Friday free shipping minimum of $100.

Kiwi Crate (KiwiCo)

KiwiCo delivers seriously fun and enriching science and art projects delivered monthly. Save 60% off your first month with the code JOY. Shop KiwiCo.

Kyte Baby


L.L. Bean

L’Amour Shoes

Gorgeous leather T-straps, Mary Janes, sneakers, flats, and boots with a wide toe box. This brand fits my wide foot girl so well. And the Mary Jane bottoms are playground tough. Save 15% off with the code GIFT.

Shop L’Amour Shoes.

>>>Get $10 off your order with a L’Amour Shoes promo code. Visit the retailer through this referral link to get $10 off.


The L’ovedbaby Black Friday sale is over, but you can save 15% off sitewide with this L’ovedbaby coupon. You can also shop a number of gifts and stocking stuffers under $10. Shop L’ovedbaby.

Land’s End

Receive up to 70% off your order with the code TREES. Their silk and wool tees, pants, undies, and base layers are an especially good price now. Shop Land’s End.

Le Petit Organic

Le Petit Organic sells clothing, toys, and nursery gear for babies and children. Save 25% off all sale items with the code BF2021.

Little Bipsy

Little Green Radicals

Little Green Radicals is quite similar to Frugi – organic clothes that are playful and super high-quality. All clothing is 100% organic and fair trade. The holiday sale is still going. Save 15% off 2 items. Save 20% off 3+ items.


Lulu + Roo

Save up to 30% off select sale items. Get $10 off your first purchase at Lulu and Roo with this referral link.

Shop Lulu and Roo now.



The Macy’s Friends and Family Sale is on. Save 30% off regular price items. There are some exclusions, but many brands that rarely go on sale are included. Use the code FRIEND. Shop Macy’s now.


Maisonette is an online retailer selling toys and trendy clothing for babies, kids, and moms. Save 10% off your order of $75+. Shop


This Spanish brand has a lot of stylish clothing options for kids and teens 5 years and older. Many pieces are eco-friendly or organic. Save 40% off orders of $170+ or 30% off orders of $120+. Use code EXTRA40. Shop


Save up to 60% off a number of couture and premium brands in the Outlet pop-up. Featured brands include:

Melissa & Doug

Save 25% off of orders $75+ at Melissa & Doug. Shop Melissa and Doug.


See Stride Rite

Milk bots (aka milkbots or milk+Bots)

Shop over 750 items on sale for under $30 at Milk Bots. And you can get $15 off your first order with this Milkbots referral link.

Milk+Bots sells many popular brands which include:

  • Rylee + Cru
  • Quincy Mae
  • Konges Slojd
  • Louise Misha
  • Tiny Whales
  • Yoli + Otis
  • Jamie Kay
  • Fin & Vince
  • Oeuf NYC
  • Bobo Choses
  • Gray Label
  • Bandy Button
  • Gardner and the Gang
  • Hugo Loves Tiki
  • Romey Loves Lulu
  • Illoura the Label

Shop Milk Bots now.

Mini Boden

See Boden in B’s on the list.

Minnetonka Moccasins

Misha & Puff

Get $10 off an order of $110+ with this Misha and Puff referral link. A unique Misha and Puff coupon code will generate for you. Given that the retailer rarely does sales (and does not do Black Friday), this is a relatively good deal. Shop Misha & Puff.


Native Shoes

Save up to 50% off select styles. Shop Native Shoes.

Neiman Marcus

Save 25% off with the Neiman Marcus Friends & Family Sale. The deal includes a number of premium brands. Neiman Marcus carries 100’s of labels for babies and kids included in the promotion.


Save up to 50% off with select sale items, including apparel, accessories, and running shoes. Shop Nike.



Save 10% off your first purchase at The Northface. Many sold-out items have been restocked, including the $26 Salty Dog beanie. Shop The Northface.


Old Navy

Save 50% off sitewide with your Old Navy Super Cash. Or get 30% off with the code HURRY. Shop Old Navy.

Olivia J

Olivia J. sells super quality knit tights, knee-high stockings, and socks for the whole family. Take 20% off sitewide for the holiday sale.


Pact (Wear Pact)

Pact is an affordable ethical and sustainable (eco-friendly) brand. Pact is celebrating 12 Days of Cozy. Right now, get 30% off bedding. Also, you can save 20% off your purchase sitewide. Shop Pact.

Peek Kids

T-shirts, tops, pants, dresses and separates with fun designs and colors that are built for exploring STEM and the outdoors. Save 15% off orders of $50+. Plus get $10 off with this PEEK referral link.

Shop Peek now.


Get $15 off your first order with this Pehr referral link. Holiday favs are restocked. Shop Pehr.

Piccolina Kids

Piccolina Kids has awesome, ethically-made toys, dolls, T-shirts, and other apparel that promote social change, equal rights, and girls and women in STEM. Their Trailblazer tees celebrate icons like RBG, Harriet Tubman, Amy Chow, and Jane Goodall. Ethically made, Piccolina Kids a is a little pricey. But everything is very high-quality and Piccolina discounts for teachers and educators.

  • Spend $100, get $30 off with the code WINTER30.
  • Spend $75, get $20 off with the code WINTER20.
  • Spend $50, get $10 off with the code WINTER10.

Polarn O. Pyret

Save an extra 25% off Disney with the code MICKEYPOP. Get 20% off holiday wear, no promo code needed.

Pottery Barn Kids

Save up to 50% off kids’ furniture and gifts.


Save 40% to 50% off puffers, pajamas, select dresses, sweatpants, sweatshirts, hoodies, and leggings.


Quincy Mae

Get $10 off your first order with this Quincy Mae referral link. This includes sales and markdowns. Shop Quincy Mae.



Rylee + Cru

Save $15 off your first order with this Rylee and Cru referral link. Sale items are included. Shop Rylee and Cru now.


Saks Fifth Avenue

The Designer Sale is live. Save up to 60% off couture and premium brands.

Additionally, you can save up to 23% off your purchase with the gift card promotion. (Get a $700 gift card with a purchase of $3,000. Which is basically like getting 23% cash back, but in the form of a gift card.)

  • Use code DEC21SF at checkout.
  • $25 Promotional Gift Card with your $250 purchase
  • $50 Promotional Gift Card with your $500 purchase
  • $100 Promotional Gift Card with your $1000 purchase
  • $450 Promotional Gift Card with your $2000 purchase
  • $700 Promotional Gift Card with your $3000 purchase

Shop Saks 5th Avenue.


See Stride Rite


Shop a number of popular Scandinavian brands. Toys, gear, and clothes that are minimalist, Instagram-pretty, and also sustainable. Lots of gorgeous wood toys. Their holiday gift guide offers great options for every budget ($20 or less, $20 to $30, $30 to $75, and $75+). Shop Scandiborn.


Save 25% off sitewide at Slumberkins. Shop Slumberkins.


Save 30% to 60% off select brands and items.


Spearmint Love

Save 30% off 100’s of items including many brand new items and new restocks. No code needed.


See Stride Rite

Starry Knight

Starry Knight sells handmade leather booties and moccasins for little, along with adorable wool slippers. Save 15% off all orders with the code DEC2021. Shop Starry Knight.

Stride Rite

Stride Rite sells their signature sneakers (including First Walkers), boots, and dress shoes, along with a number of other brands including Sperry, Saucony, Keds, Merrell, and Hush Puppies.

Stride Rite is one of the few kids’ labels that offers wide width shoes for toddlers and kids. Save 50% off select styles. Save an additional 20% off with this Stride Rite referral link. (Tip: it brings you to a weird-looking email newsletter signup page.)

Super Smalls

Super Smalls sells fun gems, jewelry kits, and accessories that wow. Get 10% off your first order and free shipping for orders of $50+. These kits really are great – sturdy supplies to make sturdy jewelry like chapstick chain necklaces or precious gem bracelets. Shop Super Smalls.


Ten Little

Orthopedically correct shoes for littles that are comfy, stylish, and playful. Also fantastic safe and stylish toys too. Save $5 off your first purchase. Shop Ten Little Black Friday now.

Tenth and Pine

Save an extra 20% of sale items with the code XMAS5. Some merchandise is even 25% off with the code XMAS3. Shop Tenth and Pine.

Tea Collection

Save 25% off select sale items. Shop


Toms Shoes

Save 35% off your purchase at TOMS. With sale items, this means you can save up to 65%. Shop TOMS now.

Tot (The Tot)

The Tot is an online retailer that sells premium and designer toys, baby gear, clothing, and home decor for babies, kids, and women. It’s similar to Milk+Bots, Baby Shop, Alex and Alexa, or Maisonette.

Save 40% off Hart+Land (Tot house brand) pajamas and apparel. Many adult sizes for matching family PJ’s! Plus save up to 30% off toys and feeding gear. Shop The Tot.


The UGG Cyber Sale is passed, but you can score deals at Nordstrom and Neiman Marcus.


Unwrapped Life

Unwrapped Life is an eco-friendly brand on a mission to prevent plastic bottle pollution.The retailer sells bar soap, bar shampoo, bar conditioner, bamboo accessories, recycled plastic accessories, bamboo wash cloths, and other related products. Black Friday is over, but you can get 15% off with this Unwrapped Life referral link. (Otherwise, it’s 10% off with email signup.) Shop Unwrapped Life now.


Vineyard Vines

Shop the Get More, Save More event.

  • Save 20% off purchases of $150+
  • Save 25% off purchases of $200+
  • Save 30% off purchases of $250+

Use the code SNOWTIME. Shop Vineyard Vines.


WE Love Frugi

See “Frugi”.

Wolf and Rita

Look for deals at and




This list is being continually updated! If you would are a clothing or toy brand for children who would like to be featured, please let me know. Shoot me a direct message, or just comment below.

I hope this list helps you prepare for your Black Friday shopping this season. When you can plan what you’re going to buy, you can purchase a little bit more thoughtfully. This year at our house, Santa is waiting for Black Friday sales to buy a sleep walker sack, sweaters, winter-rain boots, and wool socks.

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